Major tech retailer slams Black Friday deals as ‘a load of rubbish’ as over £3.5 billion wasted on electronics in the UK

BRITS volition splurge much than £3.5billion connected tech they don’t really request successful this year’s Black Friday sales.

A canvass of 2,000 adults recovered the mean Black Friday shopper anticipates spending £202.11 connected electronics, a full of implicit £5billion nationwide.

But lone 30 per cent assertion they ‘very much’ request the point - meaning lone £1.5 cardinal of the purchases are strictly necessary.

Exactly a 5th volition lone usage their caller gadget for 4 months aft purchasing, and 35 per cent admit they are lone buying it to support up with the latest tech.

The study, commissioned by second-hand electronics bargain and merchantability specializer CeX, which has conscionable launched its five-year-warranty offering, besides recovered 48 per cent wouldn’t see buying second-hand electrical items.

With reasons including prime concerns and constricted warranty oregon instrumentality policies, and 57 per cent accidental they similar things that are new.

To item the contented of wasted tech the marque sent a rubbish lorry done London’s busiest buying areas, including Regent Street, with a bold connection connected its broadside speechmaking ‘Black Friday is simply a load of rubbish’.

A spokesperson astatine CeX said: “Black Friday is erstwhile radical are often tempted by discounts, but it’s besides an accidental to see the interaction of what we buy.

“Our probe shows that overmuch of what’s bought ends up discarded wrong months, and implicit £3.5 cardinal worthy of unnecessary items are destined to stitchery dust.

“That’s wherefore we’ve introduced our five-year warranty and sent a rubbish lorry done London — to assistance Brits marque much mindful choices and support their purchases successful usage for longer."

The survey besides recovered 78 per cent volition beryllium purchasing marque caller items, with headphones, laptops, smartwatches, and mobile phones cited arsenic the apical targets for the 2024 income bonanza.

It emerged 45 per cent lone bargain thing successful the Black Friday merchantability due to the fact that of the discounted terms tag.

With 79 per cent admitting they get excited by seeing a bargain, and 31 per cent deliberation astir deals supply a genuine worth for money.

Of those who would see buying second-hand things successful the November sales, 64 per cent accidental it’s for money saving reasons, portion 43 per cent are conscious astir the biology aspect.

When wanting to get escaped of unwanted tech, 41 per cent recycle, 32 per cent acquisition to household oregon friends – and 24 per cent simply support it.

Nearly six successful 10 (57 per cent) person up to 8 unused items sitting successful their home, according to the OnePoll.com data.

And it was besides revealed that 45 per cent are not alert of the measurement of physics items that get wasted each year.

The spokesperson for CeX added: “There tin beryllium a interest attached to buying second-hand products – particularly successful immense income specified arsenic Black Friday.

“We privation to punctual radical that there’s a smarter mode to acquisition by buying astir for quality, second-hand tech that tin prevention money, trim waste, and support gadgets successful usage for longer.”

THIS BLACK FRIDAY'S TOP 20 MUST-HAVES

1. Headphones
2. Laptop
3. Smartwatch
4. Mobile phone
5. Air fryer
6. Tablet
7. Smart speaker
8. Television
9. Games console
10. Coffee machine
11. Music system
12. Doorbell camera
13. Camera
14. Washing machine
15. Robot vacuum
16. Fridge/ fridge freezer
17. Dishwasher
18. Health monitor
19. Smart ring
20. Drone

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