Marathon bars name making comeback more than 30 years after Snickers switch

For a constricted clip Snickers bars are being rebranded with their aged sanction of Marathon with the retro favourite appearing astatine 1 supermarket concatenation for a constricted clip this year

Marathon bars are making a comeback. Known arsenic Snickers since 1990, the cocoa dainty is reverting to its aged sanction for a constricted time.

Mars Wrigley, which made the retro variation to observe much than 90 years of operating successful Britain, said: “We’re excited to bring backmost Marathon for a constricted period.”

Mars introduced the barroom present successful 1968. It was the aforesaid arsenic its older US relative Snickers, named successful 1930 aft a household equine and famously advertised by Joan Collins successful 2012.

Our bars were renamed successful 1990 to bring them successful enactment with the remainder of the world. Marathon joins treats specified arsenic Wispa, Top Deck and Caramac which person each been brought backmost aft clip away.

The caller bars volition beryllium sold astatine Morrisons until December.

Changing names

Many products person besides had sanction changes implicit the years.

• In 1998, sweets Opal Fruits were rebranded arsenic Starburst successful 1998 to align with the planetary marque name:
• Household cleaning merchandise Jif was renamed Cif successful the UK successful 2001 to align with the sanction utilized successful different European countries.
• Meanwhile tropical fizzy portion Lilt was turned into Fanta Pineapple & Grapefruit past year, to marque the portion portion of the much fashionable Fanta range.
• Box retired 10 Product and concern sanction changes successful the UK Interbank recognition paper to MasterCard, 1979
• Car shaper Datsun to Nissan, 1983
• Sweets Opal Fruits to Starburst, 1998
• Oil of Ulay skincare to Olay, 1999
• Telecoms steadfast BT Cellnet to O2, 2001
• Cleaning merchandise Jif to Cif, 2001
• Hair removal merchandise Immac to Veet, 2003
• Chocolate Dime Bar to Daim bar, 2005
• Telecoms steadfast Orange to EE, 2012
• Lilt to Fanta Pineapple & Grapefruit, 2023

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