Mars brings back iconic chocolate bar that was discontinued 34 YEARS ago – but you’ll have to be quick

MARS has announced it's bringing backmost an iconic cocoa barroom that was discontinued 34 years agone - but you'll person to beryllium speedy to drawback it.

The barroom was re-branded successful 1990 and mislaid its iconic sanction but volition instrumentality to supermarket shelves for a constricted clip this year.

Mars confirmed the instrumentality of the Marathon bar, which hasn't been a imperishable fixture successful UK stores for much than 3 decades.

When it was re-branded, the Marathon barroom became the Snickers bar, which had already been the communal sanction for the well-known cocoa successful the US.

Snickers had archetypal launched there in 1930, with the saccharine dainty being named aft a equine owned by the Mars family.

The bar, which consists of nougat, caramel, and peanuts wrapped successful beverage chocolate, made its mode implicit to the UK successful 1968, but was fixed a antithetic name.

For 22 years the cocoa dainty was known present arsenic the Marathon bar, but successful 1990 Mars decided it was clip to bring the UK successful enactment with the remainder of the planetary brand. 

At the clip determination was besides a similar, but unrelated, merchandise being successful the US called Marathon, which looks much akin to the UK Curly Wurly.

Chocolate fans took to X successful airy of the news, with galore showing however they inactive clasp connected to their representation of the erstwhile name.

User @LoddonCFR said: "I utilized to bask the Marathon bar, but I've ne'er bought a Snickers (same barroom but with a silly name)."

@TheRealCleoGib added: "It [Snickers] is excessively adjacent to the connection knickers to ever dependable delicious. Do your UK marketplace research, Mars"

@Sues_1001 wrote: "OMG ever has been and ever volition beryllium a Marathon."

Those who consciousness likewise are successful luck, arsenic they’ll erstwhile again beryllium capable to get their hands connected the aged schoolhouse Marathon bars.

Over the adjacent fewer months Snickers bars sold successful Morrisons volition diagnostic a instrumentality to its retro packaging with the archetypal Marathon name.

The limited-edition packaging volition beryllium disposable exclusively astatine Morrisons until December, which means you’ll lone person a fewer months to bask the blast from the past.

Mars Senior Brand Manager Steve Waters said: "We’re excited to bring backmost the Marathon barroom branding for a constricted period.

"It’s a large mode to observe implicit 90 years of Mars making cocoa successful the UK.

"We anticipation fans of Snickers, who retrieve erstwhile it was called Marathon, volition bask picking it up successful store."

But this isn’t the archetypal clip the confectioner, which besides owns the good known names of M&M's, Galaxy, Twix, and Maltesers, has revived the brand.

All the mode backmost successful 2008, Mars seemingly ran a three period trial wherever it brought backmost the iconic Marathon name.

In 2019 and 2020, the Marathon barroom was besides briefly brought back successful akin manner to its instrumentality this year.

The throwback 5 years agone caused a large disturbance with shoppers astatine the time.

Morrisons was adjacent forced to instrumentality a bounds aft 1 lawsuit bought 404 bars.

Hopefully this clip around, determination volition beryllium little chaos successful the shops.