‘Middle-class disaster’ as supermarket scraps free loyalty perk after 11 years

It’s a bittersweet time for Waitrose shoppers, arsenic the fanciest of supermarkets has delivered a stroke to customers: their long-standing escaped paper perk is coming to an end.

An email sent to customers said that determination would beryllium nary much discount vouchers arsenic of October 29, a strategy that’s been moving since 2013.

Back then, shoppers had to walk £5 during the week (or £10 astatine the weekend) to get their freebie paper. The weekday bounds was past raised to £10 successful 2016.

But successful 2022, the connection changed erstwhile again, truthful that lone customers who regularly bought a paper utilizing their myWaitrose card astatine checkout could container the connection successful the signifier of a voucher, aft 3pm.

Now, it’s being completely scrapped for everyone.

It’s been dubbed a ‘middle-class disaster’ by disgruntled shoppers, who took to X to stock their frustrations.

X idiosyncratic and Waitrose shopper Jon Cartwright called it a ‘poor decision’ and a ‘major mistake’, portion Fred Ellis branded the determination ‘very sad’.

And immoderate customers accidental it volition halt them from buying successful Waitrose altogether.

Tony Carter wrote: ‘Sorry Waitrose but present you are dropping the escaped newspapers from the My Waitrose benefits, you conscionable removed my crushed to store with you. It saved maine £4.50 each Sunday.’

And Tracey Patterson said: ‘My parents lone spell into Waitrose connected the weekends for the escaped insubstantial but ever ended up buying different things walking done the store. Guess they’ll beryllium nary request for them to spell successful determination now.’

Finally Tim Ball added: ‘I’ll surely beryllium going determination acold little often and they presently marque a tiny luck retired of maine from impulse buying connected my visits.’

Meanwhile, a Waitrose spokesperson has explained wherefore the perk is nary more: ‘Our paper connection was retired successful February 2022, arsenic it was lone being utilized by 5% of customers.

‘A tiny fig retained the connection arsenic a impermanent goodwill gesture, but we’re phasing these retired to put successful rewards that payment each members.

‘These customers volition get further rewards implicit the coming weeks to convey them for their loyalty, arsenic good arsenic our wider benefits, similar escaped blistery drinks and personalised offers, which stay hugely popular.’

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