Mike Ashley’s Sports Direct starts selling FUNERAL URNS leaving customers in hysterics

SPORTS Direct customers person been snapping up £14.99 urns to store their loved one’s ashes.

The retail giant, owned by businessman Mike Ashley, has offered the grey aluminium vase with ­silver trim connected its website alongside its shot boots.

The 26cm by 18cm urns were heavy discounted — down from £114.99.

Described arsenic a “cremation urn”, the listing added: “Ashes of your loved 1 are securely stored successful this urn via a apical lid.”

Engravings were besides disposable for an other £5 — with 1 illustration reading: “In Loving Memory, Grandad.

“Forever successful our hearts.”

Shoppers were successful hysterics astir the merchandise astatine Europe’s biggest sports retailer, established successful 1982 by the ex-Newcastle proprietor and present operating nether Mr Ashley’s Frasers Group.

One Sports Direct lawsuit joked: “I’ll person immoderate Slazenger socks, immoderate off-brand moving shoes, and a inexpensive tin to instrumentality nan in, please.”

Another said: “Stuff similar this started aft Mike Ashley bought House of Fraser a fewer years back.

“He’s merging each his different concern into his existing Sports Direct stores.

"It’s much evident online, arsenic you wouldn’t needfully beryllium browsing in-store for shot boots, and stumble into the urn section.”

Last night, aft The Sun contacted Sports Direct, website links to the point stopped working.

The steadfast aboriginal refused to comment.

Sources said it had not been withdrawn, but had sold out.