MSNBC's "Morning Joe" continues to spot its wide assemblage evaporate since co-hosts Joe Scarborough and Mika Brzezinski told viewers they met face-to-face with President-elect Donald Trump.
During the program’s 6 a.m. ET hr connected Monday, Scarborough and Brzezinski revealed they traveled to Mar-a-Lago successful Florida connected Friday to meet with Trump, who the joined co-hosts spent years insisting was a "fascist" and an wide menace to democracy.
MSNBC’s "Morning Joe" has averaged 1.1 cardinal full viewers from 6-9 a.m. ET successful 2024, but Monday’s assemblage fell to 769,000 arsenic wide viewers changed the transmission aft the powwow with Trump was revealed.
'MORNING JOE' CO-HOSTS HOLD FACE-TO-FACE MEETING WITH TRUMP FOR FIRST TIME IN SEVEN YEARS
"Morning Joe" has seen its assemblage shrink since co-hosts Joe Scarborough and Mika Brzezinski said they met face-to-face with President-elect Donald Trump. (Screenshot/MSNBC)
On Tuesday, the assemblage shrunk again with 683,000 mean full viewers tuning in, and it shriveled adjacent much connected Wednesday erstwhile it averaged lone 618,000 full viewers.
"Morning Joe" has mislaid viewers each time since Monday’s admittance and Wednesday's assemblage was 43% smaller than its year-to-date average.
Many viewers who are abandoning "Morning Joe" travel from the advertiser-coveted demographic of adults property 25-54, arsenic the programme averaged 67,000 demo viewers successful 2024 but drew lone 26,000 connected Wednesday for a staggering 61% drop.
Many high-profile liberals, including immoderate MSNBC employees, person raged astatine Scarborough and Brzezinski for gathering with Trump. Left-wing Washington Post columnist and MSNBC contributor Jennifer Rubin encouraged viewers to halt watching the show, portion comedian Rosie O’Donnell said successful a TikTok station that she’s done with the program.
LIBERALS RAGE AGAINST 'MORNING JOE' 'BETRAYAL' AFTER CO-HOSTS MEET WITH TRUMP: 'WE WILL NOT FORGIVE'
Liberal viewers are not pleased that Joe Scarborough and Mika Brzezinski met with President-elect Donald Trump.
Last week’s gathering was the archetypal clip the co-hosts had seen Trump successful 7 years, Brzezinski told viewers. Scarborough added that they didn't spot "eye to oculus connected a batch of issues, and we told him so."
Scarborough said they went implicit specified topics arsenic abortion, mass deportation and threats of retribution against governmental opponents and media outlets. The meeting, according to the hosts, was astir an statement to "restart communications."
"Morning Joe" isn’t the lone MSNBC programme successful dire straits since Election Day, arsenic "All In with Chris Hayes," and Joy Reid’s "ReidOut" some had their lowest-rated programs ever among the cardinal demo this week.
NBC genitor institution Comcast has announced plans to rotation disconnected struggling cablegram assets similar MSNBC. (Dania Maxwell / Los Angeles Times via Getty Images)
The ratings woes travel arsenic Comcast announced plans to rotation disconnected MSNBC and different struggling cablegram assets into a abstracted company.
Scarborough joked on-air that helium could get "fired" erstwhile the spinoff is complete, which is expected to instrumentality astir a year. "When this happens, you ne'er cognize what’s going to happen," helium said.
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Fox News Digital’s David Rutz and Joseph A. Wulfsohn contributed to this report.
Brian Flood is simply a media editor/reporter for FOX News Digital. Story tips tin beryllium sent to brian.flood@fox.com and connected Twitter: @briansflood.