Morning Joe saw a ratings nosedive aft the hosts revealed their concealed Mar-a-Lago meeting with Donald Trump, arsenic the show's societal channels turned disconnected comments to debar the torrent of backlash from fans.
Joe Scarborough and Mika Brzezinski dismissed the criticism on their amusement Tuesday, saying it conscionable proves determination is simply a 'massive disconnect' betwixt 'social media and the existent world.'
However, if ratings are to beryllium believed, the existent satellite and societal media whitethorn not beryllium arsenic disconnected arsenic they think.
As a greeting amusement that starts each time astatine 6am, viewership is expected to ascent arsenic the day's occurrence goes on.
However, Nielsen ratings amusement 145,000 viewers turned disconnected MSNBC successful the 7am hr conscionable after Scarborough and Brzezinski discussed the meeting, arsenic they went from 839,000 viewers astatine 6am to 694,000 astatine 7am.
What's more, 38% of their assemblage successful the 25-54 property demographic - seen arsenic pivotal to the large cablegram quality networks - tuned out.
The amusement concisely rebounded successful the 8am hour, with 775,000 viewers but the numbers went down again to 770,000 astatine 9am.
As precocious arsenic October, the MSNBC greeting anchor was averaging arsenic high arsenic 1.14 cardinal viewers passim its 4 hours.
Morning Joe saw a ratings nosedive aft the hosts revealed their concealed Mar-a-Lago gathering with Donald Trump , arsenic the show's societal channels crook disconnected comments to backlash from fans
Nielsen ratings amusement 145,000 viewers turned disconnected MSNBC successful the 7am hr conscionable aft Scarborough and Brzezinski discussed the meeting, arsenic they went from 839,000 viewers astatine 6am to 694,000 astatine 7am
MSNBC's viewership has already taken a nosedive in the week aft Donald Trump's landslide predetermination victory.
Media newsman Aaron Rupar besides noted that the show's societal media feeds person turned disconnected each comments.
The stars of Morning Joe person defended their arguable meeting with Trump after being slammed by their media colleagues.
'Yesterday I saw for the archetypal clip what a monolithic disconnect determination was betwixt societal media and the existent satellite due to the fact that we were flooded with telephone calls from radical each day, virtually astir the world, each precise positive, precise supportive, 'I recognize what you did…' 'Scarborough said connected Tuesday.
'But erstwhile successful a portion I would get a substance oregon telephone from idiosyncratic going, 'Oh, man, I anticipation you're doing okay.' I would telephone them back... I'd go: 'Are you connected Twitter?' And helium goes, 'I am.' I'd spell 'Well I'm not truthful we've had a bully day.'
'All of america volition bash the champion we tin bash and we're each moving towards a amended America.'
The View's Ana Navarro was 1 of the media figures who unleashed a blistering on-air tirade successful effect to the pair's astonishment sojourn to Mar-a-Lago implicit the weekend.
The governmental strategist tore into the joined MSNBC anchors implicit their travel to see Trump, calling it 'opportunistic' during her rant. She asked whether the 2 had 'change[d] their stripes' due to the fact that of 'who's successful power.'
MSNBC's viewership has already taken a nosedive successful the week aft Donald Trump's landslide predetermination victory
Media newsman Aaron Rupar besides noted that the show's societal media feeds person turned disconnected each comments
On the MAGA side, Megyn Kelly besides went aft Scarborough and Brzezinski, telling them to spell 'f**k themselves.'
'Go f**k yourselves, you dishonest jokes of faux journalists,' Kelly said connected Monday, reminding her assemblage that the Morning Joe hosts initially supported Trump's bid for president successful 2016.
'It is nauseating, it's truthful stomach-turning,' Kelly added. 'They're truthful disgusting.'
Former Republican campaigner for president Nikki Haley said: 'Let's beryllium clear, Joe and Mika didn't abruptly spot the light, they saw their ratings. They realized they needed Trump for their survival.'
Amid the backlash, Morning Joe staffers person insisted the Florida meeting was 'f***ing worthy it.'
Trump, connected his part, told Fox News that helium took the meeting because successful bid to 'Make America Great Again, it is precise important, if not vital, to person a free, just and unfastened media oregon press.'
Trump and the 'Morning Joe' stars person had a contentious narration since the Republican entered authorities - with Scarborough leaving the Republican enactment arsenic a result.
During the 2024 election, Morning Joe repeatedly denounced Trump arsenic a racist, sexist, fascist, and told viewers helium did not merit to beryllium president. At 1 point, Scarborough said Trump was acting 'full-on Hitler' and Brzezinski condemned him for echoing the 'dangerous connection of infamous fascist leaders.'
Joe Scarborough and Mika Brzezinski person defended themselves from the backlash aft they revealed that they met with Donald Trump
Brzezinski said connected Monday they decided to scope retired to Trump for 'the accidental to talk with the President-elect, himself' due to the fact that their viewers and 'regular citizens' person expressed fearfulness pursuing Trump's predetermination and his caller furniture selections.
Scarborough continued, saying the 3 'talked astir a batch of issues, including abortion, wide deportation, threats of governmental retribution against governmental opponents and media outlets.'
But relations soured arsenic Trump pulled disconnected a astonishment triumph successful the Republican primaries and began to look similar a superior challenger to the Democrats' Hillary Clinton.
The four-hour greeting amusement became a bastion of the Democratic constitution aft Trump's archetypal term, with President Joe Biden routinely tuning successful portion doing his greeting exercises to spot his acolytes beforehand the party's talking points.
With Trump successful the White House and Scarborough engaged to co-host Brzezinski helium began cementing his show's individuality arsenic an outpost of absorption to the caller administration.