"Morning Joe" has seen its assemblage noticeably shrink since MSNBC co-hosts Joe Scarborough and Mika Brzezinski told viewers they met face-to-face with President-elect Donald Trump.
During the program’s 6 a.m. ET hr connected Monday, Scarborough and Brzezinski revealed they traveled to Mar-a-Lago connected Friday to conscionable with Trump, who the joined co-hosts spent years insisting was a "fascist" and an wide menace to democracy. It appears thousands of viewers responded by switching disconnected the show.
"Morning Joe" averaged 839,000 full viewers during the 6 a.m. ET hr connected Monday with 113,000 successful the advertiser-coveted demo ages 25-54. In the 7 a.m. ET hour, its full fell to 694,000 and conscionable 70,000 successful the cardinal demo. The drop-off was the other of the year-to-date "Morning Joe" ratings that typically spot the assemblage turn arsenic much Americans aftermath up.
Then MSNBC's marquee greeting amusement took different deed the adjacent day, averaging lone 638,000 full viewers astatine the 6 a.m. hr with conscionable 81,000 successful the cardinal demo, losing astir 20% of its full assemblage betwixt Monday and Tuesday. The mean full assemblage was down 11% crossed its 4 hours of programming.
LIBERALS RAGE AGAINST 'MORNING JOE' 'BETRAYAL' AFTER CO-HOSTS MEET WITH TRUMP: 'WE WILL NOT FORGIVE'
"Morning Joe" has seen its assemblage shrink since co-hosts Joe Scarborough and Mika Brzezinski said they met face-to-face with President-elect Donald Trump. (Screenshot/MSNBC)
So acold successful 2024, "Morning Joe" has averaged a small implicit 1 cardinal full viewers during the 6 a.m. hr compared to 1.1 cardinal starting astatine 7 a.m. ET
The gathering betwixt Scarborough, Brzezinski and Trump has infuriated liberals – including immoderate MSNBC colleagues -- who took to societal media to rage against "Morning Joe."
Several salient viewers and media figures person sworn they'll ne'er ticker again.
"It’s the past clip I ever ticker ‘Morning Joe.’ Period. End of statement," anti-Trump comedian Rosie O’Donnell said successful a TikTok post.
Left-wing Washington Post columnist and MSNBC contributor Jennifer Rubin encouraged viewers to halt watching the show.
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Friday's gathering was the archetypal clip the co-hosts had seen Trump successful 7 years, Brzezinski said, and Scarborough added that they didn't spot "eye to oculus connected a batch of issues, and we told him so."
Scarborough said they went implicit specified topics arsenic abortion, mass deportation, and threats of retribution against governmental opponents and media outlets. The meeting, according to the hosts, was astir an statement to "restart communications."
"For those asking wherefore we would spell talk to the president-elect during specified fraught times, particularly betwixt us, I conjecture I would inquire backmost – wherefore wouldn’t we?" Brzezinski said. "Five years of governmental warfare has profoundly divided Washington and the country. We person been arsenic wide arsenic we cognize however successful expressing our heavy concerns astir President Trump’s actions and words successful the coarsening of nationalist debate."
Washington Post columnist Jennifer Rubin called for radical to halt watching "Morning Joe" aft Mika Brzezinski and Joe Scarborough announced they'd met with President-elect Donald Trump. (William B. Plowman/NBC/NBC Newswire/NBCUniversal via Getty Images; Dia Dipasupil/Getty Images)
"But for astir 80 cardinal Americans, predetermination denialism, nationalist trials, January 6, were not arsenic important arsenic the issues that moved them to nonstop Donald Trump backmost to the White House with their vote," she continued. "Joe and I recognize it’s clip to bash thing different, and that starts with not lone talking astir Donald Trump, but besides talking with him."
The exodus of "Morning Joe" viewers comes connected the heels of 1 of MSNBC’s lowest-rated weeks of each time, arsenic wide viewers proceed to tune retired the quality since a grim Election Day for Democrats.
"The Rachel Maddow Show," "Inside with Jen Psaki," "The 11th Hour with Stephanie Ruhle," "Alex Wagner Tonight," "Chris Jansing Reports," "Deadline: White House," "Jose Diaz-Balart Reports," "Katy Tur Reports," "The Last Word with Lawrence O’Donnell," "Morning Joe" and "The ReidOut" each had their worst weeks successful cardinal measurables since Election Day.
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Brian Flood is simply a media editor/reporter for FOX News Digital. Story tips tin beryllium sent to brian.flood@fox.com and connected Twitter: @briansflood.