STARS astatine the MTV Europe Music Awards were showered with £180,000-worth of freebies each — but made a beeline for Greggs jewellery.
Performers including Pet Shop Boys, Raye, Tyla, Teddy Swims and Shawn Mendes were capable to instrumentality their prime of the luxury haul.
And portion goodies specified arsenic a £26,000 VIP travel to the Las Vegas Grand Prix were up for grabs, the astonishment deed of the nighttime was the high-street baking giant’s caller bling.
It includes £36 gold-plated sausage rotation earrings and a £45 jammy bosom necklace.
Around 40 presenters and “talent” had swag bags worthy £180,000 dropped astatine their edifice suites.
Other accredited guests and VIPs were fixed entree to the “gifting suite” astatine Manchester’s Co-op Live arena.
An manufacture insider told The Sun: “Swag bags person go a large portion of awards shows. Brands emotion the personage exposure, portion the celebs and VIPs emotion the blingy treats — it’s a win-win! And the Greggs jewellery went down peculiarly well, conscionable similar its sausage rolls.”
The standard of the MTV EMAs’ giveaway emerged yesterday — a week aft Taylor Swift, Sabrina Carpenter and Tyla walked distant arsenic large winners.
Other gifts connected connection included trips to the Abu Dhabi and Monaco F1 Grands Prix, Rod Stewart’s whisky and Margot Robbie’s gin.
Jewellery, speakers, make-up and Man City tickets were disposable — on with Manchester brands and designers.
David Batchelor, of Nugget Events which pulled unneurotic the mega haul, said: “This wasn’t conscionable a freebie fest — it was astir shining a airy connected tiny businesses, minority-owned brands, and companies making a difference.”
Rita Ora, Maya Jama and Vick Hope wow connected the MTV EMAs reddish carpet successful Manchester
MTV EMAs 2024 winner's list
Best Song: Sabrina Espresso
Best Video: Taylor Swift ft Post Malone – Fortnight
Best Artist: Taylor Swift
Best collaboration: Lisa ft. Rosalia – New Woman
Best New: Benson Boone
Best Pop: Ariana Grande
Best Afrobeats: Tyla
Best Rock: Liam Gallagher
Best Latin: Peso Pluma
Best K-Pop: Jimin
Best Alternative: Imagine Dragons
Best Electronic: Calvin Harris
Best Hip Hop: Eminem
Best R n B: Tyla
Best Live: Taylor Swift
Best Push: Le Sserafim
Biggest Fans: Lisa
Best US: Taylor Swift
Best UK and Ireland: Raye
Best Swiss: Nemo
Best Australian: Sia
Best Canadian: Shawn Mendes