New cheapest UK supermarket crowned by Which? out of Asda, Aldi, Tesco, Lidl and more

Which? compared the prices for a handbasket of 100 indispensable items successful January 2025 and recovered the cheapest supermarket came successful astatine £185.83, portion the astir costly was £242.91

Asda has regained its apical spot arsenic cheapest UK supermarket for a larger shop.

Which? compared the prices for a trolley of 210 items successful January 2025. Asda came retired cheapest astatine £518.90, beating Tesco with a Clubcard by £10.11 (£529.01). Waitrose was the astir costly connected average, with the bigger store costing £592.34.

Aldi and Lidl are not included successful this examination arsenic they person a smaller scope of products compared to the different supermarkets. However, Aldi was erstwhile again named the cheapest supermarket for a terms examination of 100 items. The full terms of a play store astatine Aldi came successful astatine £185.83 – conscionable down fund rival Lidl wherever the aforesaid store came to £186.59 with Lidl Plus and £186.62 without loyalty strategy prices.

Waitrose was besides named astir costly for the smaller shop, wherever the full measure came successful astatine £242.91. The caller probe from Which? marks 15 months that Aldi has been crowned the cheapest supermarket by the user champion. Aldi was besides named the wide cheapest supermarket of the twelvemonth successful 2024. The database of 100 items included some branded and own-brand items, specified arsenic Birds Eye Peas, Hovis bread, beverage and butter.

Reena Sewraz, Which? Retail Editor, said: “Our latest monthly investigation erstwhile again sees Aldi crowned arsenic the UK’s cheapest supermarket, however, Lidl remains blistery connected its rival’s heels. Asda has besides made up immoderate crushed aft slipping backmost successful our rankings successful caller months.

“With radical inactive feeling the effects of nutrient inflation, they are apt looking to chopped costs wherever they can. Our investigation shows that by switching supermarkets consumers could prevention up to 23%, highlighting the advantages of buying astir wherever possible."

Julie Ashfield, Managing Director of Buying astatine Aldi UK, said: “January tin consciousness similar an incredibly agelong month, with galore shoppers feeling the pinch aft the festive play and galore much striving towards savings goals for the New Year. We’re arrogant to proceed to connection shoppers the champion prime products astatine the lowest imaginable prices.”

Cheapest supermarket January 2025 based connected 100 items

• Aldi - £185.83
• Lidl (with Lidl Plus) - £186.59
• Lidl (without Lidl Plus) - £186.62
• Asda - £204.90
• Tesco (with Clubcard) - £207.66
• Tesco (without Clubcard) - £213.14
• Morrisons (with More) - £213.49
• Sainsbury’s (with Nectar) - £214.04
• Morrisons (without More) - £214.92
• Sainsbury's (without Nectar) - £223.84
• Ocado - £231.03
• Waitrose - £242.91

Cheapest supermarket January 2025 based connected 210 items

• Asda - £518.90
• Tesco (with Clubcard) - £529.01
• Morrisons (with More) - £536.81
• Sainsbury’s (with Nectar) - £536.90
• Morrisons (without More) - £547.21
• Tesco (without Clubcard - £563.18
• Ocado - £570.12
• Sainsbury’s (without Nectar) - £577.59
• Waitrose - £592.34

How to prevention wealth successful the supermarkets

Try swapping much costly branded goods for cheaper supermarket-own labels. This is besides known arsenic the “Downshift” situation and it is estimated you could prevention astir 30% connected your nutrient bill. Next, don’t conscionable instrumentality to 1 aisle successful the supermarket.

You tin often find cheaper versions of the aforesaid products successful the world foods and babe sections. Another extremity is to debar buying astatine your section convenience store if you tin - these are ever much costly than going to a large shop.

Finally, marque definite you're signed up to loyalty schemes truthful you tin gain points and personalised discounts connected your shops, and support an oculus retired for those yellowish sticker deals. We've got much supermarket tips to prevention you wealth here.