NFL to remove 'End Racism' phrase from end zones for Super Bowl LIX

The words "End Racism" volition not beryllium featured successful the backmost of extremity zones during Super Bowl LIX betwixt the Kansas City Chiefs and Philadelphia Eagles connected Sunday.

Instead, the phrases "Choose Love" and "It Takes All of Us" volition beryllium emblazoned successful the extremity zones astatine the Caesars Superdome. NFL spokesperson Brian McCarthy told The Athletic connected Tuesday the determination came amid the caller tragedies that person occurred successful the U.S. since the commencement of 2025, including the panic onslaught successful New Orleans, wildfires successful the Los Angeles country and the deadly level clang adjacent a Washington, D.C., airport.

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The Kansas City Chiefs' extremity portion earlier Super Bowl LVIII against the San Francisco 49ers astatine Allegiant Stadium connected Feb. 11, 2024, successful Las Vegas. (Ryan Kang/Getty Images)

"We felt it was an due connection for what the state has collectively endured, fixed caller tragedies, and tin service arsenic an inspiration," helium told the outlet.

McCarthy added that "End Racism" was lone seen during the Eagles’ NFC Championship triumph against the Washington Commanders. The AFC Championship, successful which the Chiefs topped the Buffalo Bills, included the aforementioned phrases.

The "End Racism" stencil debuted successful 2020 aft a summertime of radical turmoil successful the U.S. The operation was featured successful the Chiefs' extremity portion successful past year's Super Bowl. The San Francisco 49ers had "It Takes All of Us."

The NFL’s determination to region it for the Super Bowl came arsenic NFL Commissioner Roger Goodell defended the league’s diversity, equity and inclusion (DEI) policies.

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The words "End Racism" and the New Orleans Saints logo successful the extremity zone. (Kirby Lee-USA Today Sports)

"We got into diverseness efforts due to the fact that we felt similar it was the close happening for the National Football League, and we’re going to proceed those efforts due to the fact that we’ve not lone convinced ourselves, we’ve proven ourselves, that it does marque the NFL better," Goodell said. "We’re not successful this due to the fact that it’s a inclination to get successful oregon a inclination to get retired of it. 

"Our efforts are cardinal successful trying to pull the champion imaginable endowment successful the National Football League, some connected and disconnected the field, arsenic I said previously. We spot that. We spot however it benefits the National Football League, and truthful I deliberation we’ll proceed those efforts."

Goodell said the league’s DEI efforts were a reflection of the instauration of the league.

"I deliberation it’s besides intelligibly a reflection connected our instrumentality basal and our communities and our players. People speech a batch astir the Rooney Rule… for america there’s nary request to prosecute a peculiar idiosyncratic connected the ground of contention oregon gender. It’s simply connected the ground of looking astatine a field of candidates that bespeak our communities and to look astatine the benignant of endowment that exists there, and past you marque the champion determination connected who is hired," helium added.

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NFL Commissioner Roger Goodell speaks during a quality conference, Monday, Feb. 3, 2025, successful New Orleans. (AP Photo/Matt York)

"So galore of us, including the National Football League astatine our office, are doing that voluntarily astatine each levels due to the fact that it has benefited us. And I perceive that from companies connected a planetary basis. That’s a precise beardown hiring signifier we’re adopting also."

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