Odeon installs beds that can fit three people in eight UK cinema branches

Odeon plans to instal the VIP beds successful a ninth determination by the extremity of the twelvemonth - and says they tin beryllium retro fitted and adapted to different existing sites

Odeon has installed beforehand enactment beds successful 8 of its cinemas - with capable country for 3 people.

The cinema concatenation says the beds connection “extended legroom and greater space” and alternatively than being marketed conscionable for couples, bosses accidental they are “perfect for young families to cosy up successful the champion spot and immerse themselves successful film”. The headrests person besides been tilted to debar achy necks erstwhile looking up astatine the screen.

Odeon says the VIP beds tin beryllium retro fitted and adapted to different existing sites - and plans to instal them successful a ninth determination by the extremity of the year. Film fans volition wage betwixt £22 and £42 for 3 people, depending connected determination and times.

It comes aft Odeon re-launched its Norwich branch, which has go a premium 14-screen Odeon Luxe. Odeon Luxe is simply a premium mentation of the cinema concatenation that comes with fully-reclining seats and an upmarket bar. Luxe present represents astir a 3rd of the full Odeon estate.

Odeon archetypal confirmed the rollout of further Luxe sites earlier this year, and said the concern was partially successful anticipation of a beardown play for blockbuster releases, with respective hotly anticipated movies coming retired aboriginal this year, includingWicked: Part One, Gladiator II, Paddington successful Peru and Moana 2.

Odeon, which has astir 280 cinemas crossed Europe and is owned by US elephantine AMC Theatres, did not see a fig for however overmuch it was spending connected the openings. Suzie Welch, Odeon UK managing director, said: “We are delighted to person made a bid of investments into expanding and upgrading our cinema property and can’t hold to invited guests to observe our best-in-class experience.

“These refurbishments bespeak our semipermanent committedness to gathering our estimation arsenic a trusted and valued tenant of prime for our landlords arsenic good arsenic our relentless absorption connected making movies amended by driving innovation successful the big-screen experience.”

It comes aft rival Cineworld closed 5 branches this period aft a High Court approved a large restructuring program to support the concern afloat. Film fans had to accidental goodbye to Cineworld sites successful Swindon, Glasgow, Bedford, Yate and Loughborough.

Cine-UK Ltd, Cineworld Cinemas Ltd, Cineworld Cinema Properties Ltd and Cineworld Estates Ltd, which are parts of the UK limb of Cineworld, were astatine hazard of collapsing if the restructure had not been fixed the greenish light. The 4 companies, which tally 101 sites and employment 4,401 staff, signifier portion of a wider radical which operates cinemas successful 10 countries, including the US nether the Regal Cinemas brand. The support means £16million of caller backing volition beryllium released from the genitor company, with further funds of up to £35million besides to beryllium made available.