Press Release: Winner of Chattels & More Design Contest 2.0 x Dubai Home Festival 2024 announced

Chattels & More, successful collaboration with Dubai Home Festival 2024 (DHF) organised by Dubai Festivals and Retail Establishment (DFRE), is arrogant to denote the victor of the prestigious Design Contest 2.0.

This contention invited radical successful Dubai to taxable a sofa plan created with the usage of AI, with the extremity of it yet being sold successful store. The expansive prize of AED 50,000 for designing the UAE’s Most Loved Sofa utilizing AI was awarded to Fargol Beheshti, whose innovative plan symbolised ‘The Oasis’ - embodying the essence of UAE arsenic a awesome of comfortableness and joy.

Runners-up for the contention included Linda Sarrar and Ayesha Meeran, among a full of 5 exceptional finalists, which besides included Sara El- Batal and Salina Khawaja. Each of the participants impressed the judges with their forward-thinking plan concepts, making for a adjacent competition.

This is the 2nd consecutive twelvemonth that Chattels & More (has partnered with) Dubai Home Festival to big this ground-breaking plan contest, providing a level for designers to merge creativity with AI and acceptable caller trends successful furnishings design. The esteemed Grand Panel included Easa Al Gurg, Group CEO of ESAG Group; Adrian Shaw, CEO of Chattels & More, Mohammed Feras, AVP Retail Calendar and Promotions astatine DFRE, and the Emirati interior plan influencer Manar Al Ali.

Easa Al Gurg, Group CEO of ESAG, commented: "At ESAG, we judge this contention demonstrates however AI tin beryllium a almighty instrumentality for designers without replacing the quality touch. It challenged participants to redefine their originative processes. This contention paves the mode for a caller procreation of products that are not conscionable visually stunning, but besides attuned to the needs and desires of today's diverse, discerning consumers.”

Ahmed Al Khaja, CEO of DFRE, added: "The continued occurrence of Dubai Home Festival is anchored successful our dedication to showcasing the exceptional wealthiness of section endowment that exists wrong our interior plan and location furnishing sector. Our long-standing concern with Chattels & More reaffirms our committedness to enabling Dubai’s plan enthusiasts to play their portion successful elevating the city’s vibrant furnishings scenery with their originative innovations. The emerging trends and technologies showcased during initiatives similar the Chattels Design Contest 2.0 are integral to accelerating the maturation of the city’s location retail assemblage and positioning Dubai arsenic a person successful plan excellence. We look guardant to witnessing the promising interaction of the winning projects successful shaping the city’s plan scene." 

The Design Contest, which was launched successful May this year, attracted galore AI-enhanced sofa plan submissions. These were reviewed and shortlisted, with the last designs sent to beryllium produced by Chattels & More’s trusted supplier successful Poland.

The expansive finale event, held connected October 25, 2024, astatine the Chattels & More Showroom successful Mall of the Emirates, was a large item of DHF, drafting a ample assemblage of plan enthusiasts. The winning plan volition present beryllium showcased astatine the showroom and sold arsenic portion of a limited-edition collection, with Fargol Beheshti credited arsenic the visionary down it.
Guests astatine the lawsuit besides had the accidental to research the Chattels & More scope of modern and stylish furniture, reaffirming the brand’s presumption arsenic UAE’s astir loved furnishings brand.

For much accusation astir Chattels & More's Design Contest, sojourn www.chattelsandmore.com.

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