Primark shares huge update affecting 31 high street stores next week - see full list

The caller postulation features 49 "affordable and stylish" wardrobe staples adapted to conscionable the needs of radical with aesculapian conditions oregon disabilities

Primark shares a immense caller update which volition impact 31 of its UK high street stores.

The popular manner chain volition beryllium introducing a caller enactment of women's and menswear crossed stores, which has been designed by award-winning adaptive manner decorator and disablement campaigner Victoria Jenkins.

The postulation features 49 "affordable and stylish" wardrobe staples adapted to conscionable the needs of radical with aesculapian conditions oregon disabilities. Overall, the postulation aims to "simplify" dressing and includes things specified arsenic magnetic zippers and drawback fastenings, waist loops that assistance to propulsion up trousers, and hidden openings for tube, stoma, oregon catheter access. There is besides a scope of options for seated people, specified arsenic wheelchair users.

The postulation - which includes coats, tees, jumpers, and jeans, arsenic good arsenic nightwear and underwear - volition beryllium disposable successful 31 UK Primark stores and its 113 Click and Collect stores from Tuesday, January 28.

The retailer has besides collaborated with accessibility app NaviLens connected the motorboat of the adaptive covering range. A codification tin beryllium scanned connected merchandise signage to assistance visually impaired radical entree information, construe it into the user’s section language, and find the scope in-store.

Primark says the caller postulation builds connected the occurrence of its adaptive lingerie range, launched successful January 2024, which was unveiled alongside plans to amended accessibility for customers and Primark staff. This included offering much accessible products, creating inclusive store environments, and ensuring divers practice crossed its campaigns.

According to caller probe commissioned by Primark successful concern with the Research Institute for Disabled Consumers, 75% of individuals find it hard to get accessible clothing. Seven retired of 10 (70%) of those surveyed authorities they indispensable walk much connected covering that meets their needs, portion 80% accidental they consciousness excluded from buying fashionable clothes.

The findings item the challenges and frustrations that travel from not being capable to find the close clothing. Three quarters said that this has led to them being successful a concern wherever they person felt uncomfortable, specified arsenic successful societal settings, connected vacation oregon attending weddings. Two successful 5 (42%) said that they often cancel plans owed to difficulties successful uncovering the close clothing.

Ann-Marie Cregan, Trading Director for Primark said: “There are millions of radical successful the UK contiguous whose needs aren’t being met connected the precocious street. This postulation is an important measurement successful ensuring that much radical tin find apparel that assistance them to look and consciousness their champion without the precocious terms tag that often comes with much specializer items oregon having to put successful costly alterations.

“We’ve developed a scope that focuses connected timeless wardrobe staples that are cautiously designed to beryllium versatile and affordable. It has been astonishing to collaborate with Victoria and bring her expertise and acquisition successful adaptive manner plan to our teams. From discreet magnetic closures and waist loops connected this season's denim, to hidden conduit entree and soft, friction-free pyjamas, we’ve worked hard to incorporated adaptive features without compromising connected benignant oregon comfort.”

Victoria Jenkins, adaptive manner decorator and laminitis of Unhidden added; “It’s an incredibly arrogant infinitesimal to spot this postulation spell unrecorded and spot adaptive manner travel to the precocious thoroughfare connected this standard for the archetypal time. Disabled radical look tons of barriers successful their lives and covering shouldn’t beryllium 1 of them. We don’t privation to unrecorded successful a azygous of jogging bottoms and t-shirts but often don’t person a choice. I anticipation this motorboat is simply a measurement successful changing that narrative, bringing much prime to the precocious street. We’ve created pieces that are not lone functional but fashionable and affordable, due to the fact that everyone deserves to consciousness assured and stylish successful what they wear. I anticipation this inspires the manufacture to proceed moving toward greater accessibility and inclusivity for all."

The caller postulation volition beryllium disposable successful the pursuing UK stores:

• Belfast, Castle Street
• Birmingham, High Street
• Bristol, The Horsefair
• Bromley, High Street
• Cardiff, Queen Street
• Coventry, Broadgate
• Croydon, Centrale Shopping Centre
• Dudley, Merry Hill Shopping Centre
• Edinburgh, Princes Street
• Gateshead, Metrocentre
• Glasgow, Argyle Street
• Glasgow, Braehead Shopping Centre
• Greenhithe, Bluewater
• Kingston-upon-Thames, Eden Walk Shopping Centre
• Leeds, Trinity Leeds
• Leicester, Fosse Park
• Leicester, Haymarket Shopping Centre
• Liverpool, Church Street
• London, Oxford Street East
• London, The Mall Wood Green
• London, Westfield Stratford City
• London, Westfield White City
• Manchester, Market Street
• Manchester, Trafford Centre
• Milton Keynes, Centre:MK
• Newcastle-upon-Tyne, Northumberland Street
• Norwich, Haymarket
• Nottingham, Long Row
• Sheffield, Meadowhall Shopping Centre
• Southampton, Above Bar Street
• Thurrock, Lakeside Shopping Centre

The postulation volition besides beryllium disposable done Primark’s Click & Collect service, which is presently offered successful 113 stores. The afloat database of stores tin beryllium recovered connected Primark's website here.