Rachel Maddow inks new deal to remain at MSNBC despite ratings woes, questions about network’s future

MSNBC prima Rachel Maddow volition stay astatine the ratings-challenged web for the foreseeable aboriginal aft inking a caller contract, Fox News Digital has learned. 

Maddow famously chopped "The Rachel Maddow Show" to erstwhile a week successful 2022 to prosecute different projects contempt her tremendous salary, which was believed to beryllium astir $30 cardinal per twelvemonth earlier the caller deal. 

The Ankler, a media institution that launched successful 2022 and mostly focuses connected Hollywood, reported connected Thursday that Maddow would instrumentality a $5 cardinal per twelvemonth "pay cut" and would present marque $25 cardinal per year for the adjacent 5 years. 

An MSNBC insider adjacent to Maddow confirmed the woody is "done" but disputed the $25 cardinal per twelvemonth figure. 

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MSNBC prima Rachel Maddow volition stay astatine the ratings-challenged web for the foreseeable future. (FOX)

MSNBC declined to remark to Fox News Digital. 

Maddow’s caller woody comes arsenic Comcast announced this week it would rotation disconnected NBCUniversal cablegram assets, including MSNBC, into a abstracted institution that volition not beryllium tied to NBC News. As a result, the destiny of shared resources and adjacent the cablegram network's sanction and editorial absorption are successful question. 

While MSNBC mightiness look antithetic successful the adjacent future, the network’s biggest prima volition stay successful place. At slightest connected Mondays, that is. 

"The Rachel Maddow Show" aired each weeknight during its heyday erstwhile it often competed for "most-watched cablegram quality host," but Maddow began hosting lone connected Monday nights and passed the Tuesdays-through-Friday baton to Alex Wagner 2 years ago. Maddow is besides a mainstay connected MSNBC’s sum of large events, specified arsenic Election Night, and hosts podcasts and works connected assorted broadside projects. 

Maddow mostly built her programme astir passionate disapproval of President-elect Donald Trump for years and famously pushed since-debunked theories tying him to Russia. "The Rachel Maddow Show" thrived disconnected the left’s loathing of Trump, averaging 2.5 cardinal viewers successful 2017, 2.9 cardinal successful 2018, 2.8 cardinal successful 2019 and 3.2 cardinal successful 2020. However, media insiders speculated during the archetypal twelvemonth of Biden's presidency successful 2021 that Maddow was not agelong for the occupation and she yet rolled backmost her workload aft a lengthy hiatus.

MSNBC’S RACHEL MADDOW IS WORRIED SHE'LL BE PUT IN ONE OF TRUMP'S 'MASSIVE CAMPS': 'I'M WORRIED ABOUT ME'

MSNBC’s Rachel Maddow lone hosts "The Rachel Maddow Show" 1 nighttime per week.  (Screenshot/MSNBC)

So acold successful 2024, "The Rachel Maddow Show" has averaged 2.4 cardinal viewers connected Monday nights but galore of them person tuned retired Trump defeated Vice President Kamala Harris connected Election Day. MSNBC has seen its assemblage crater connected the heels of Trump’s victory, and galore judge that adjacent wide viewers are sick of the network’s nonstop anti-Trump programming. 

"The Rachel Maddow Show" averaged 1.4 cardinal viewers since the election, shedding 41% of its viewers. Things are adjacent worse among the advertiser-coveted demographic of adults property 25-54, wherever Maddow averaged 236,000 successful 2024 but lone 118,000 since the predetermination for a 50% drop. 

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