Record-Breaking Start: The Amazon Great Indian Festival 2024 witnessed a record 11 crore customer visits in the first 48 hours, with 80% coming from Tier 2 and smaller towns

Over 200,000 customers purchased a mobile telephone for the archetypal time, reflecting increasing assurance successful investing successful prime technology. Premium products are successful precocious demand, with premium smartphones seeing a 30% YoY maturation and high-end gaming laptops experiencing a staggering 35X summation successful sales. Additionally, ample appliances recorded a 1.7X spike from customers utilizing speech offers, portion premium watches and jewelry witnessed implicit a 2X spike YoY.

We are besides noticing important traction successful grocery, mundane essentials, and location décor, reflecting the wide assortment of interests among our customers, with market income expanding by 25%. Additionally, we are observing a singular displacement towards integer payments, with Amazon Pay seeing accrued adoption arsenic customers take seamless, rewarding transactions. Amazon Pay UPI usage grew 16% YoY, marking the highest usage ever recorded, reflective of the accrued comfortableness Indians person with integer payments today.

This festive season, however is Amazon ensuring a seamless buying acquisition for customers crossed each pin codes? 

To guarantee a seamless buying acquisition crossed each pin codes, we person added 3 caller fulfillment centres to our existing pan-India operations web that consists of implicit 43M cu feet of retention space, sortation centers successful 19 states, astir 2,000 transportation stations, Amazon Air, our partnerships with Indian Railways, India Post, and overmuch more. We’ve besides created much than 110,000 seasonal occupation opportunities crossed our operations web to conscionable the accrued lawsuit request this festive season. These opportunities see nonstop and indirect jobs crossed India successful cities specified arsenic Mumbai, Delhi, Pune, Bengaluru, Hyderabad, Kolkata, Lucknow, and Chennai, among others. 

How is Amazon leveraging AI/ML to heighten lawsuit and seller experience?

Innovation is astatine the halfway of our strategy. This year, we’ve introduced AI-Generated Review Highlights, which summarize lawsuit reviews to assistance users marque faster, informed decisions. We’ve besides launched Rufus, a conversational buying adjunct powered by Generative AI. Currently successful beta, Rufus enables earthy connection interactions wrong the Amazon app, making it casual to inquire product-related questions, get recommendations, oregon comparison products. Whether typing oregon speaking, customers tin present bask a much intuitive buying experience, further enhanced by AI-powered tools similar personalized recommendations for seamless buying assistance.

Record-Breaking Start: The Amazon Great Indian Festival 2024 witnessed a grounds 11 crore lawsuit visits successful the archetypal 48 hours, with 80% coming from Tier 2 and smaller towns

What were immoderate of the milestones from the festive play past twelvemonth and bash you spot yourself surpassing those numbers this year?

In 2023, we witnessed a grounds of much than 1.1 cardinal visits with 4 million+ caller customers buying connected Amazon India for the archetypal time. The biggest ever successful history! Further, 80% of our customers who shopped came from tier 2-3 cities reiterating our beardown capabilities of delivering crossed each serviceable pin codes successful India. We besides saw the highest-ever Prime sign-ups successful a azygous time this play on with the highest seller information on with 5,000 caller launches from apical brands. Almost fractional of each orders from Prime members were delivered wrong 48 hours of making a transaction during Amazon Great Indian Festival 2023. This year, based connected the unthinkable momentum we’ve seen successful the archetypal 48 hours, we expect to surpass past year’s performance. We are assured that this volition beryllium the biggest Amazon Great Indian Festival ever.

Can you stock immoderate cardinal lawsuit trends you are seeing this twelvemonth and however are you gearing up for the same?

We are observing respective cardinal trends shaping the online buying scenery this year. One large inclination is the power of Gen Z shoppers. They’re not conscionable purchasing products—they’re mounting trends, peculiarly astir sustainability, personalization, and brands that align with their values. In response, we’re rethinking however we contiguous products and brands to cater to this influential group. Another notable inclination is premiumization. Categories similar jewellery, premium smartwatches, and apparel are seeing unprecedented demand.

To conscionable these demands, we’ve launched caller initiatives, including varied Amazon Prime rank tiers to cater to antithetic lawsuit needs. We’ve besides accrued our absorption connected faster delivery. Today, we connection same-day transportation of adjacent to 1M+ products and 1-day transportation crossed 4M+ products, escaped with nary minimum cart value.  Additionally, we’ve rolled retired Creator University and Creator Connect, providing a level for Gen Z and Alpha creators to engage, learn, and thrive successful the evolving creator economy.