Reformation Hard Lanches ‘Official Boyfriend,’ Pete Davidson

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.

Reformation is getting boo’d up for Valentine’s Day. Today, the sustainable clothing brand announced that Pete Davidson is its “official boyfriend.”

“Pete Davidson, the go-to complement to beautiful and talented women everywhere, has officially partnered with Reformation, the other go-to complement to beautiful and talented women everywhere.” says the brand in a release. To celebrate the relationship announcement, Reformation is launching some limited-edition sweatshirts and boxer briefs you’ll want to “cuddle up with.” Both pieces are available now on Reformation.com.

“You’ve seen regular boyfriends on shopping trips — uninspired, bored, playing chess on their phone. Our boyfriend is different,” says Reformation, in a release. “He supports your decisions. He’s invested in your happiness. He notices the difference between the Val Mid-Rise Jeans and the Abby Low-Rise Jeans. That’s enough to make us love Pete, but we also have a ton in common. Like reliability. Flattery. Sexiness.”

Need a refresher on Davidson’s date-ability? The former Saturday Night Live star solidified himself as an A-lister when he started dating Ariana Grande in 2018. He’s also dated Kate Beckinsale, Margaret Qualley, and Bridgerton actress Phoebe Dynevor, before reaching the stratosphere of celebrity relationships when he began dating Kim Kardashian in 2021.

Reformation, on the other hand, is fresh off another partnership with Kacey Musgraves (although that one was platonic). In September, the singer teamed up with Reformation for a cozy, sustainable collection “engineered for inner peace.” You can still shop that collection at Reformation.com here.