Riley Gaines is starring a caller advertisement run calling for trans women to beryllium banned from competing against women, with immoderate urging for it to beryllium included successful the Super Bowl.
The erstwhile swimmer appeared successful the commercialized for XX-XY Athletics, a institution supporting the extortion of women's sports, alongside her sister Neely, a Tennessee authorities gymnastics champion.
The 2 sisters are seen listening to vigor hosts picture their absorption to competing against transgender athletes arsenic 'bigoted' and 'transphobic.'
Gaines, who made headlines aft competing against arguable transgender swimmer Lia Thomas astatine the NCAA Championships, is besides joined successful the advert by a fig of different pistillate athletes who person spoken retired astir the issue.
This includes Sia Liilii, the co-captain of the Nevada volleyball squad who besides protested competing against a trans player, who receives decease threats successful the advert.
The ad, titled 'Real Girls Rock', was created for 'those who take to basal up and bash the close happening show tremendous spot of character', XX-XY laminitis Jennifer Sey told Outkick.
The video circulated crossed societal media aft XX-XY shared it to X this week, arsenic the institution said it was 'the large crippled advertisement Nike would ne'er make.'
Gaines' advert was soon endorsed by writer JK Rowling, who shared the clip to her societal media and said: 'This is the archetypal and apt the past clip I'll retweet an ad, but I emotion it.'
Several starring pistillate athletes person launched a caller advert campaign calling for transgender women to beryllium banned from competing against biologic women
Outspoken swimmer Riley Gaines (left) appeared alongside her sister Neely Gaines, a Tennessee authorities gymnastics champion, successful the advert calling for the extortion of women's sports
Sia Liilii (pictured), the co-captain of the Nevada volleyball squad who besides protested competing against a transgender player, is besides seen receiving decease threats and being called a 'transphobe' successful the advert
In the promo, Gaines, her sister, Liilii and kickboxing champion Jaycee Bassett are each seen grooming for their sports portion facing a barrage of maltreatment for their absorption to competing against transgender athletes.
Radio commentators are heard saying implicit the grooming clips: 'Who cares if biologic males play successful women's sport? Just beryllium inclusive.'
'I could not hold more. This is conscionable a clump of fearmongering from right-wing bigots,' different says.
Liilii is seen opening her telephone to messages telling her to 'just die', moments earlier she attempts to bid with her teammates.
She made headlines past twelvemonth erstwhile she and respective of her teammates refused to play rivals astatine San Jose State implicit the team's inclusion of transgender subordinate Blaire Fleming.
The grooming montages were shown alongside messages including 'Real Strength' and 'Real Courage', concluding with 'Real Girls Rock.'
In the advert, the athletes are seen training alongside messages including 'Real Strength' and 'Real Courage', concluding with 'Real Girls Rock'
Kickboxing champion Jaycee Bassett besides appears successful the advert, which is dubbed with vigor commentators criticizing their stances, including branding them 'fearmongering right-wing bigots'
Liilii made headlines past twelvemonth erstwhile she and respective of her teammates refused to play rivals astatine San Jose State implicit the team's inclusion of transgender subordinate Blaire Fleming (pictured)
Gaines, who became outspoken aft competing against arguable transgender swimmer Lia Thomas astatine the NCAA Championships (pictured together), said she took portion successful the advertisement due to the fact that women 'have to enactment up with threats and bullying if they basal up for themselves'
We conscionable request to rise 25 cardinal for the media connected gofundme and past yes! 😜
— XX-XY Athletics (@xx_xyathletics) February 2, 2025Founder Jennifer Sey said aft the advert aired: 'The athletes featured successful the movie beryllium that sports service arsenic a grooming crushed for processing young radical into outstanding, courageous individuals.
'We wanted to grant them with this film, erstwhile nary different marque has the guts to bash it.'
She said she launched XX-XY to beforehand 'fairness, information and adjacent accidental successful women's sports and spaces', and to combat 'the mendacious assertion that male-bodied athletes bash not person carnal advantages implicit girls and women.'
Sey added that 'most radical would alternatively basal with the crowd, than talk the information and bash the close thing.'
In effect to a spectator asking if it would tally connected Sunday's Super Bowl, the institution responded: 'We conscionable request to rise 25 cardinal for the media connected GoFundMe and past yes!'
Gaines, who has toured the state speaking astir the contented and has lobbied Washington lawmakers to prohibition transgender athletes nationwide, told Outkick that she participated successful the advertisement to wage tribute to pistillate athletes who 'work truthful hard.'
'And now, connected apical of each the grooming and injuries and practices astatine dawn, they person to enactment up with threats and bullying if they basal up for themselves,' she said.
'I'm truthful arrogant to look successful this advertisement alongside my sister Neely, a Tennessee authorities champion gymnast. Real girls truly bash rock. And this combat is not over. We're conscionable getting started.'