Sainsbury's shoppers desperate to try 'intriguing' product – but don't know how to use it

Sainsbury's shoppers person been eyeing up a caller cinnamon-flavoured merchandise which immoderate can't hold to get their hands connected – but others person admitted they can't enactment retired what it's for

A caller cinnamon flavoured merchandise has caught shoppers’ attraction – but immoderate are a spot confused arsenic to however to usage it.

Cinnamon is simply a widely-used spice that brings an aromatic warmth to a assortment of dishes, and it’s phenomenally fashionable successful saccharine treats similar donuts, biscuits, rolls, buns and more. It’s adjacent a deed constituent successful immoderate cocktails.

Sainsbury’s has gone a measurement further to supply the delicious spice aft stocking an point unexpectedly flavoured with cinnamon – butter. Created by British marque All Things Butter, which aims to supply “chef prime mundane butter” to the masses, the Cinnamon Bun Butter has already gone down a tempest among shoppers.

It was spotted successful Sainsbury’s by devoted nutrient and snack account, New Foods UK, though it is besides disposable to acquisition astatine Asda and via Ocado. At Sainsbury’s, it’s disposable for £2.95 for a 125g slab.

New Foods UK has amassed a dedicated pursuing connected societal media, with 370K followers connected Instagram each keen to drawback a glimpse of the latest saccharine treats, snacks and much seen successful supermarkets and different stores crossed the country. The relationship often offers reviews and merchandise updates, too.

But it was the cinnamon food that got radical talking this time. In a caller station shared connected Instagram, the nutrient relationship uploaded an representation of the food and simply captioned it: “Cinnamon Bun Butter spotted astatine @sainsburys”, adding a shocked look emoji alongside a bosom eyes emoji.

The station racked up much than 3,100 likes successful little than 24 hours, with shoppers flocking to the comments conception to stock their thoughts. One fashionable reply showed 1 person’s disorder implicit the product: “I emotion the thought of this... but I privation to know... what bash I enactment this on/in?”

They were met with a drawstring of suggestions. One idiosyncratic said: “cinnamon raisin bagels came to caput first!” Another proposed: “pancakes, crumpets, toast, bagels”.

A 3rd said: “hot transverse buns!” portion a 4th declared: “EVERYTHING!!”

Other Instagram users shared their thoughts. One lawsuit was underwhelmed aft giving it a spell and said: “Tried it connected waffles - not a beardown capable cinnamon flavour for me.”

Someone other tagged a person and said: “Forget the Lurpak”, portion different commented: “I'm intrigued?!”

All Things Butter boasts recipes formulated by cook Thomas Straker. It’s made successful Somerset connected a workplace and onshore which has been successful the aforesaid household since the 1500s. The institution prides itself connected its accepted batch churning and manus salting methods.

What bash you deliberation of All Things Butter’s cinnamon butter, would you prime it up to effort it for yourself? Let america cognize successful the comments below. To find your nearest Sainsbury’s, click here.