Salomon to open store in Soho for trainer and hiking shoe ranges favoured by A-listers

Ski and outdoor manner marque Salomon is to unfastened a caller London “Sportstyle” footwear store successful the bosom of Soho successful clip for the wintertime sports season.

The 1,500 sq ft store astatine 18 Broadwick Street is expected to motorboat adjacent week though nary steadfast day has been confirmed yet . It promises “the astir extended range” of the French brand’s Sportstyle footwear lines, which includes the ACS, Speedcross 3, and XT-6 ranges.

Salomon trainers are progressively seen worn by celebrities specified arsenic Dune, Wonka and Bob Dylan biopic A Complete Unknown movie prima Timothée Chalamet. He was pictured wearing a brace of £140 hiking shoes known arsenic the XA Pro 3D V9, connected the acceptable of his caller movie Marty Supreme.

Other A-listers known to favour the sneakers see Bella Hadid, Rihanna and Emily Ratajkowski, The archetypal dedicated Sportstyle store was launched successful Le Marais territory of Paris successful May with a New York popular up opening successful SoHo past month

All unit successful the Soho store volition beryllium equipped with smartphones to marque transactions faster, portion besides supporting the ‘endless aisle’, which tin find immoderate merchandise not disposable in-store and let customers to bid them for transportation to locations crossed England.

It comes aft Salomon, a marque founded by François Salomon successful Annecy successful 1947, opened a Covent Garden flagship connected Long Acre including high-tech features specified arsenic 2D ft scanning and a skis footwear customisation oven

William Oliver, retail lasing manager astatine landlords Shaftesbury Capital, commented: “Salomon bringing their Sportstyle conception to Soho is different important summation to the destination. We are ever actively seeking retailers that are some antithetic and complementary to what the neighbourhood already has, portion speaking to existent user trends, with Salomon aligning perfectly connected each fronts.

“International brands proceed to prime Soho to present caller concepts successful the UK, arsenic Salomon joins the likes of Axel Arigato and Aime Leon Dore successful doing conscionable that, and we physique retired a diverse, globally revered postulation of manner retail. It’s a motion of the destination’s quality to pull the customers that supply a instauration for success, and our relation arsenic a collaborative and innovative landlord that understands the needs of a caller entrant.”

Salomon’s planetary retail boss, Pascal Clausse, said the institution was “delighted” to unfastened its archetypal stores successful the UK, marking “another measurement successful Salomon’s retail expansion”, pursuing further store openings successful New York and Paris.

He said: “As a 77-year-old upland sports marque that was calved successful a tiny store present successful Annecy successful the French Alps, these caller marque stores successful London are a fantastic accidental to stock our passionateness for the upland sports manner with our increasing assemblage successful the capital’s astir recognized buying districts.”

It follows the announcement that Grown Alchemist, the Australian quality brand, has selected Soho for its archetypal UK store,