Sights and Sounds: Southern Avenue Showcases the Soul of Memphis

The well-trodden streets of downtown Memphis are known for its echoes of iconic blues legends and smoky aroma of some of the best barbecue in the country. Music and food are known to bring people together no matter their creed, and for local band Southern Avenue, their city is an open invitation to join in the revelry. “I think when people come to Memphis, they may be starting a new journey,” says drummer Tikyra “TK” Jackson. “It may be trying to start over, but one thing about it is once you are here, you are part of the fold.”

Southern Avenue

At the core of Southern Avenue lies a trio of talented Memphis sisters: lead vocalist Tiernii Jackson, soulful violinist and vocalist Ava Jackson, and powerhouse drummer and vocalist Tikyra “TK” Jackson. Rounding out the magnetic sound is musical director and guitarist Ori Naftaly and skilled keyboardist Jeremy Powell. Since their formation in 2017, this Grammy-nominated band has captivated audiences with their infectious blend of blues, soul, rock, and gospel influences, weaving a rich sound that reflects the vibrant spirit of their hometown.

With a highly anticipated new album set for release in early 2025, Southern Avenue continues to evolve and inspire. “Southern Avenue is the spirit of Memphis,” Tierinii shares. “We like to be empowering. We like to be positive. And it causes us to be very self-aware, so we’re always evolving, always growing.” Through their music, they take listeners into a world filled with stories that resonate long after the last note fades.

Royal Studios

To make unforgettable music, Southern Avenue teamed up with the best in the business, leading them directly to Royal Studios. At this legendary spot, late producer, arranger, and saxophonist Willie Mitchell helped define ‘70s soul music. He produced timeless classics like Al Green’s “Let’s Stay Together,” and enduring hits for Ann Peebles, Don Bryant, and Bobby “Blue” Bland.

Now, his son, Lawrence “Boo” Mitchell has taken the baton and is a conduit between the historic sound and contemporary artists, having worked with Wu-Tang Clan, Rod Stewart, Keith Richards, John Mayer, Bruno Mars, Silk Sonic, and BJ the Chicago Kid. Carrying on the family tradition, Boo has cemented his own musical legacy by winning a Grammy for ‘Record of the Year’ with “Uptown Funk.”

Like some of the world’s most iconic recording studios, Royal is unassuming from the outside. The brown-brick former movie theater features a whimsical mural of Willie Mitchell flanked by two LPs. Inside you’ll find vintage analog equipment along with state-of-the-art software.

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“You come in here and the energy is so relaxed,” says guitarist Ori Naftaly. “And the sound is so good. And the people who work for the studio, their standards are so high.” At Royal Studios, every note played is steeped in a rich musical heritage, inviting artists to create their own masterpiece within Willie Mitchell’s legacy.

Tiger & Peacock

After work, Southern Avenue suggests heading over to Tiger & Peacock for a playful and stylish night out. The venue is easily identifiable by the neon-blue leaping tiger that graces the side of its Overton Square Hotel home. Once you make it past the velvet rope, the immersion begins at the private elevator that takes you to the top floor., The plush interior feels both luxurious and inviting, and as you turn to the impressive bar, the Memphis skyline is a worthy competitor to the beautiful décor.   

The rooftop bar boasts a creative menu filled with elegant cocktails, wine and beer. The small plates are perfect for sharing, or if you’re feeling indulgent, treat yourself to oysters and caviar. On special nights, guests can hear Memphis’ top DJs add more sparkle with sound. “It’s where you get all dolled up,” TK Jackson says. “I think places like Tiger & Peacock really show the vibrancy that’s still raging through the city.” So, if you’re looking for a spot that bursts with energy and flair, this is the place to be.

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Earnestine & Hazels

For a nightcap, head to downtown Memphis and find Ernestine & Hazel’s. More than just a bar, it’s a cornerstone of the city’s rich cultural history. Established in the 1940s as a pharmacy and soda fountain, the bar has also been a restaurant and — infamously — a brothel. Its walls boast its hallowed history, with photographs that celebrate the legends who have partied under its roof,. Besides the lively stories, a trip to E&H offers its famous “soul burger”, a vintage jukebox, and the possibility of a late-night jam session. And no matter what time you go, you’ll never be alone. “It’s the most haunted place in the city,” Tiernii Jackson says, smiling mysteriously.

The electric performances of Southern Avenue — along with Memphis institutions like Royal Studios and Earnestine & Hazel’s, new staples like Tiger & Peacock — are testaments to the city’s vibrancy and rhythm. Memphis is a city alive with stories, all you have to do is show up  and enjoy its captivating charm.

To discover more of about the music of Southern Avenue and Memphis’ magic, visit KOOL online (age restrictions apply).