Sony Culver Max wins Asia Cup media rights at US$170

5 hours ago 1

Sony Culver Max has secured the Asian Cricket Council (ACC) media rights for 2024-31. They won the rights with a bid of US$170 million in an e-auction where they were the sole participant. Jio-Disney, initially expected to compete, did not participate, leaving Sony with a significant win in the sports broadcasting landscape.

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