Sony’s Creator-Approved Vlogging Camera Is $100 Off for Black Friday

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Whether you’re a seasoned content creator or just getting started online, one of the most important pieces of equipment to own is a good digital camera.

Aside from taking photos for you to post, a digital camera can also double as a video recorder and audio device too. Case in point: this Sony ZV-1F Vlog Camera, which is currently $100 off online. The 20% discount is only available on Amazon and brings the vlogging camera down to its lowest price of the year.

While there are a number of digital cameras out there, this one is specially designed for content creators. Its ultra-wide 20mm lens captures more of the scenery, say, if you’re on vacation, offering more depth and a wider perspective.

The camera is also great for selfies: use the touchscreen to set a photo timer, or mount the camera on a tripod and set it on a timer. Sony’s “Eye AF” feature automatically detects faces (and eyes), to always keep you in focus. Filming a video? The camera has built-in autofocus tracking, to keep you cleanly — and clearly — in the shot. Active image stabilization technology, meantime, reduces blurriness as you’re walking and talking, or on the move. Everything is filmed in crisp, 4K quality.

This set includes a microphone as well, along with a wind screen accessory to block out external environmental noise. Take this with you on interviews, to shoot short films, or just to capture sound say, at a game or event.

There are a ton of other content creator-optimized features too, like a “product showcase setting” — which automatically focuses on a product in the center of the frame — and more than 10 presets that enhance everything from skin tone to lighting.

Regularly $499+, get this Sony Vlogging Camera on sale for just $398 on Amazon. The site says more than 1,000 people have purchased this camera in the last few weeks, with almost 75% of shoppers giving it a full, five-star review. Choose from a black or white colorway. See full details here.