Taylor Swift ‘Gold Rush’ could bring $157M economic boon to Vancouver

Taylor Swift volition bring an estimated $157-million economical interaction to the metropolis adjacent week with the 3 last performance dates of the record-breaking Eras Tour, Destination Vancouver said.

The tourism assemblage said its forecast included $97 cardinal successful nonstop spending connected items including accommodation, nutrient and transport.

It said the Eras Tour is expected to bring much than 150,000 Swifties to BC Place implicit the 3 shows from Dec. 6 to 8, and had resulted successful much than 82,000 rooms booked crossed the region.

The tourism enactment made the calculations with BC Pavilion Corporation, which operates BC Place, and said 70 per cent of nonstop spending would beryllium from out-of-town fans.

It said the economical boost would effect successful much than $27 cardinal successful full taxation gross for each 3 levels of government.

Jarrett Vaughan, an adjunct prof astatine the University of British Columbia’s Sauder School of Business, said that portion helium wasn’t privy to the calculations, the numbers seemed realistic.

“Any clip we person immoderate important question to the City of Vancouver, whether it’s cruise ships oregon destination concerts similar Taylor Swift, without question, it’s adjuvant for the economy,” helium said successful an interrogation Tuesday.

Vaughan said signs of an economical roar tin beryllium seen successful however section businesses are responding, arsenic they hole to big assorted Swift-themed events and promotions.

“This is perfectly unprecedented,” helium said, noting that Vancouver has hosted different world-class events specified arsenic the Olympics and the Stanley Cup Finals.

“We spot the interaction of this is rather existent for concern owners who are trying to guarantee Taylor Swift fans that they’re operating successful a mode that is not conscionable supportive of them, but that is giving them greater opportunities to bask a Taylor-Swift-adjacent acquisition to the performance itself,” helium said.

Destination Vancouver noted instrumentality events were planned crossed the city, including 13 Swift-themed lighting installations successful the downtown halfway starting Friday and ending a week aboriginal connected the time of the archetypal show.

“Destination Vancouver volunteers volition beryllium connected manus to assistance fans with directions and accusation implicit the performance play and to manus retired peculiar ‘Vancouver’ relationship bracelets,” the enactment said successful its release.

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The Vancouver dates that adjacent retired Swift’s two-year satellite circuit travel aft six sold-out concerts astatine Toronto’s Rogers Centre, which spanned 2 weeks and concluded Saturday.

Destination Toronto had estimated $152 cardinal successful nonstop spending, which was expected to turn to $282 cardinal arsenic the wealth continued to circulate.

The Eras Tour has touched down successful 5 continents and volition person clocked astir 150 performances by the clip it’s over.

Mayor Ken Sim said successful a quality merchandise astir the economical interaction that helium is “thrilled” Vancouver was chosen to big the past halt connected Swift’s tour.

“This iconic lawsuit hasn’t conscionable captivated audiences astir the world, it has translated into a immense economical boost for each metropolis it has visited, and Vancouver is nary exception,” Sim says.

“Vancouver is arrogant to beryllium a world-class city, and hosting an lawsuit of this standard lone strengthens our spot arsenic a top-tier planetary destination.”

Destination Vancouver said B.C. charities person besides been “significantly boosted implicit the past period done donations of tickets and prize packages” via the BC Place Community Benefits Program, with tickets auctioned oregon raffled to rise funds.