Taylor Swift, Travis Kelce have 'authentic' relationship despite 'marketing strategy' rumors: Chiefs president

As Taylor Swift and NFL prima Travis Kelce’s romance continues to beryllium successful the spotlight, fans person speculated whether their narration is legitimate. 

Kansas City Chiefs president Mark Donovan acceptable the grounds consecutive connected whether Swift and Kelce’s romance is lone a selling ploy to payment the shot team. 

"I’d emotion to accidental that it was a selling strategy, but it is an authentic relationship," Donovan shared connected CNBC’s "Squawk Box." "And we’re blessed to person it, and it’s been thing but bully for us."

TAYLOR SWIFT, TRAVIS KELCE’S ROMANCE UNDER MICROSCOPE AFTER SINGER SKIPPED LAST TWO GAMES

Taylor Swift and Travis Kelce person captivated the satellite arsenic an A-list personage couple. (Patrick Smith/Getty Images)

His comments travel aft the Chiefs' president was asked whether helium could person predicted the attraction placed connected the squad aft Swift and Kelce started dating. 

"I deliberation the champion happening I tin accidental astir the full narration and the interaction it’s had connected america is, Taylor Swift is an authentic subordinate of the Kansas City Chiefs kingdom," Donovan added.

"I’d emotion to accidental that it was a selling strategy, but it is an authentic relationship."

"She’s an authentic fan… that matters to our fans and our instrumentality base… it matters to us, and we effort to respect that."

Taylor Swift shows disconnected her squad tone astatine a Kansas City Chiefs game. (David Eulitt/Getty Images)

It is nary question that Swift has impacted the NFL, helping the nonrecreational shot enactment and the Kansas City Chiefs attain millions of dollars successful revenue, according to a selling expert.

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According to Eric Smallwood, president of Apex Marketing Group, Swift generated $331.5 cardinal successful equivalent marque value, oregon EBV, for Travis Kelce's shot squad and the NFL successful the months aft their narration went public.

Apex Marketing Group, which started tracking Swift's interaction connected the NFL, noted the starting worth was $166 cardinal successful October 2023.

Swift gave a thumbs up portion sitting successful the luxury suite with Kelce's mom, Donna. (Jason Hanna via Getty Images)

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The fig included each clip the media – including print, digital, radio, TV, highlights and societal media – mentioned the iconic popular star. Smallwood told FOX Business earlier this twelvemonth that online media and societal media gained the astir from Swift's attendance astatine Chiefs games.

Last month, Swift and Kelce’s romance was nether the microscope aft the mega popular prima skipped 2 games. 

The mates has been battling divided rumors since an alleged breakup contract went viral successful aboriginal September. Kelce's squad unopen down the alleged declaration arsenic "false and fabricated," but the rumor mill went into overdrive.

Taylor Swift and Travis Kelce went nationalist with their narration past fall. (Getty Images)

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Fans speculating astir "trouble" successful Swift's narration with Kelce implicit a fewer missed games are "reaching," according to personage matchmaker Alessandra Conti.

"Although the 2 person been accused of their romance being a PR stunt, I've been a Celebrity Matchmaker successful Beverly Hills for 12 years, and if there's 1 happening I tin spot, it's a fake," Conti told Fox News Digital.

Taylor Swift and Travis Kelce, be the U.S. Open successful New York City connected Sept. 8, 2024. (Kena Betancur/AFP via Getty Images)

"Taylor and Travis person a precise existent connection; from their assemblage connection to the lengths that they person some taken to enactment each different passim the past year, to involving their families and friends, and genuinely integrating their lives, this is arsenic existent arsenic a mates that Hollywood has seen," she added.

Kelce and Swift debuted their narration past twelvemonth erstwhile the "Bejeweled" vocalist attended 1 of the NFL star's shot games.

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Fox News Digital's Lauryn Overhultz and Janelle Ash contributed to this report.