Tesco announces major change to fruit packaging in trial affecting 220 stores

Tesco is trialling a caller mode of categorising grapes (Image: Getty)

Tesco has announced a large alteration to the mode it categorises grapes, moving beyond the accepted sectioning of colour. The caller labelling strategy volition disagreement the effect into 3 categories: crunchiness, candy flavour and tropical flavour.

The supermarket elephantine volition proceedings the caller labelling strategy successful 220 of its UK stores to summation penetration into lawsuit preferences.

The innovative determination distant from green, red, and achromatic volition spot grapes grouped similar different fruits, specified arsenic apples, which are sold by names alternatively than conscionable colour.

Tesco besides said the proceedings volition reflector vino marketed by grape variety, flavour, and style, alternatively than being categorised conscionable by colour.

The 3 caller categories are: crunchiness, candy flavour and tropical flavour. (Image: Tesco)

The caller labelling systems volition beryllium placed alongside the accepted grouping of grapes during the trial. Early feedback has already shown wide preferences among UK shoppers.

Brits are shown to similar grapes with a crunchy texture, portion tropical flavour ranked second. Candy-flavoured grapes came successful 3rd spot for user penchant arsenic the supermarket hopes the penetration volition pb to a greater enlargement of its grape scope based connected what customers like.

James Cackett, Tesco’s effect method manager, said that astir radical lone recognise the red, greenish and achromatic varieties.

"And that was beauteous overmuch the lawsuit until the crook of the period erstwhile effect breeders began looking astatine however to people amended flavour, crunchiness and sweetness, which is simply a wholly earthy process to present amended prime grapes all-round,” helium said.

Tesco volition proceedings the caller strategy crossed 220 of its UK stores (Image: Getty)

Mr Cackett adds however the proceedings volition assistance Tesco to “better gauge and recognize the attributes our shoppers prefer".

Head of commercialized astatine ATM Fresh, a Tesco supplier, Rachel Botha, explained however the proceedings is "the astir far-reaching probe ever undertaken successful the UK to recognize British consumers' array grape-eating preferences".

"We are moving with the world's foremost effect breeding companies to proviso the grapes that British shoppers privation to consistently spot connected supermarket shelves," she said.

Ms Botha added however the proceedings "reflects the strengths of our breeding programmes, the committedness of growers anxious to research caller possibilities and Tesco's openness to pioneering shopper-focused initiatives".