‘That’s a lot of diamonds’: Trump lends name to $100,000 watch

“Almost 200 grams of golden and much than 100 existent diamonds,” Trump said successful a video announcing the collection, which helium linked to connected his societal media website, Truth Social.

Trump was referring to the astir costly ticker successful the collection, the Trump Victory Tourbillon. The 18-karat golden exemplary features a partially skeletonized dial and Trump’s engraved signature. It has the connection “Trump” connected the dial where, say, “Rolex” mightiness ordinarily appear. The price: $100,000.

“That’s a batch of diamonds,” Trump went connected to accidental successful the Truth Social video. “I emotion gold. I emotion diamonds. We each do.”

Dressed successful a bluish suit and reddish necktie and lasting successful beforehand of 4 American flags successful a wood-paneled room, Trump said, “The prime to maine is precise important.” He past referred to the constricted quantity — lone 147 of the Victory Tourbillon volition beryllium produced — saying, “Owning 1 puts you successful a precise exclusive club.”

The Trump Watch collection, which besides includes the Fight Fight Fight diver exemplary ($799 for the onyx golden code variety; $499 for the metallic golden tone), was not designed oregon manufactured by Trump, per a disclaimer astatine the bottommost of the Trump Watches website. Instead, a institution called TheBestWatchesonEarth LLC licensed his sanction and produced the watches.

Some successful the ticker satellite person formed uncertainty connected the prime and retail terms of the caller timepieces, particularly the Victory Tourbillon, which features a question unfamiliar to galore experts.

“Probably outgo astir $15,000 to $16,000 to make,” Ben Cook, the creator of Ben’s Watches, said successful an Instagram video, suggesting a markup of astatine slightest $80,000.

Referring to a Chinese online retailer, Cook added, “Why does it look similar they are AliExpress watches that were designed successful astir 5 hours?”

Still, Cook said, for astir $500, the terms of the lower-tier diver watches “is really not that bad.”

Adam Golden, who runs the Instagram relationship Mentawatches, was little kind. He posted astir the watches, saying, “If anyone buys 1 of these … I person a span to merchantability you.”

Trump often wears shirts with agelong sleeves, making it hard to spot his watch, but helium does person a spot of horological history. He has often appeared successful nationalist wearing an oversize quadrate Vacheron Constantin Ultra-Fine 1968. He has besides worn a Patek Philippe Ellipse and a yellowish golden Rolex Day-Date — a classical rich-guy watch.

Last month, Trump got the ticker satellite talking erstwhile the fashionable streamer Adin Ross talented him a $50,000 everose golden Rolex Day-Date during a livestreamed interview. “They’re a bully company,” Trump remarked, ticking disconnected celebrated golfers who person worn Rolexes. “Jack Nicklaus and Gary Player and Arnold Palmer and each the play guys and each the different guys.”

Trump Watches is not the archetypal enactment of timepieces that Trump has marketed. In 2005, successful concern with Macy’s, helium released the Donald J. Trump Signature Watch Collection, which was marketed astatine acold little terms points, topping retired astatine $250.

Curiously, the caller Trump Watches, which are disposable for preorder with transportation aboriginal this fall, are not being advertised arsenic luxury timepieces but alternatively arsenic “collectible items for idiosyncratic enjoyment only,” and each 1 includes a certificate signed by the president.

In his station connected Truth Social, Trump seemed to beryllium looking beyond the predetermination successful November to the vacation buying season. “Would marque a large Christmas Gift,” helium wrote.

Nevertheless, ticker No. 1 is off-limits, adjacent to Trump’s astir ardent fans. “It’s mine,” helium said, “and that’s the mode I privation to person it.”