The Apprentice 2025 line-up announced: Celebrity dentist and tennis star among those taking part in BBC show

Lord Alan Sugar is backmost successful concern arsenic The Apprentice returns for its 2025 series, introducing a caller lineup of 18 ambitious candidates acceptable to conflict it retired for success.

Guided erstwhile again by his trusted advisors, Baroness Karren Brady and erstwhile victor Tim Campbell MBE, Lord Sugar is connected the hunt for a aboriginal concern spouse with the skills, drive, and imaginativeness to unafraid his coveted £250,000 concern and mentorship.

This year’s contention promises plentifulness of play arsenic contestants tackle tasks that request crisp selling skills, relentless determination, originative flair, and the quality to negociate nether pressure.

Among the hopefuls are a lifelong instrumentality of the BBC show, a dentist to Hollywood’s elite, a erstwhile tennis player, and adjacent a competitory bodybuilder. With specified a divers group, it’s intolerable to foretell who volition emergence to the top—and who volition look Lord Sugar’s infamous firing successful the boardroom.

At conscionable 22 years old, Amber-Rose made her entrepreneurial debut by launching her archetypal business—a bubble beverage task that rapidly gained traction acknowledgment to her savvy usage of societal media. Part of a caller procreation of concern moguls redefining the industry, Amber-Rose has since shifted her absorption to moving convenience stores but has large plans to revive her bubble beverage marque successful the future.

Confident successful her innovative approach, she believes her latest thought volition permission Lord Sugar intrigued—a unsocial concern exemplary that includes a lawsuit waiting list, thing she’s definite he’s ne'er encountered before. Could her bold imaginativeness acceptable her isolated from the competition?

She says: “If Lord Sugar doesn’t put successful me, helium would rather virtually beryllium leaving wealth connected the table”.

Anisa is simply a passionate foodie and self-confessed go-getter who has shaken up the pizza country with a bold twist connected the accepted Italian dish.

By infusing Indian flavours similar Chicken Tikka Masala, she’s created a fusion that’s already gaining attention. Determined to crook her tiny concern into a nationally recognised brand, Anisa is driven by ambition and a fierce tendency to carve retired her ain success. "My concern is tiny present but has immense potential, with a unsocial conception that’s already proven its appeal," she says, assured her concern has immense imaginable for growth.

Aoibheann, hailing from County Donegal, made a people successful the quality manufacture erstwhile she launched her hairsbreadth and quality salon astatine conscionable 24. Within six months, she won the Best Business Startup 2015 grant and has since go 1 of Ireland's astir in-demand constitution and hairsbreadth artists.

Now, Aoibheann is focused connected revolutionising the manufacture with her “unique patented inferior belt” designed specifically for artists connected the go. Recognising that existent tools autumn abbreviated successful functionality, ergonomics, aesthetics, and hygiene, Aoibheann has already secured patents and created prototypes. Now, she’s seeking concern to crook her imaginativeness into reality.

After undergoing 2 hairsbreadth transplant procedures himself, Carlo understands conscionable however challenging the process tin be. He has since built a beardown estimation arsenic a trusted hairsbreadth transplant consultant, amassing implicit 30 cardinal views and astir 30,000 followers connected societal media.

Carlo’s ngo is to link patients with reputable clinics astir the world, helping them debar the pitfalls of unreliable providers.

Chisola, the proprietor of a virtual adjunct company, made the bold modulation from healthcare to concern aft earning her MBA. Known for her glamorous societal media presence, she’s already racked up 388,000 likes connected TikTok.

When asked however she plans to emergence to the situation during Lord Sugar’s process, the Essex-based businesswoman said: "One of the cardinal things I anticipation to beryllium to myself is my quality to consistently measurement extracurricular my comfortableness portion and thrive successful unfamiliar and challenging concern situations.

"I privation to show that I tin navigate uncertainty with confidence, tackling tasks head-on adjacent erstwhile the way guardant isn't instantly clear."

Dean is simply a arrogant household antheral and the proprietor of a successful, award-winning business. “My concern program is to turn and grow my aerial conditioning company, which supplies and installs units successful some homes and commercialized properties,” helium explained.

He besides shared that helium sees a batch of similarities betwixt himself and Lord Sugar. “I’m conscionable hoping helium tin amusement maine the ropes, and unneurotic we tin instrumentality things to the adjacent level.”

Emma has transformed her online acquisition store from a broadside hustle successful her boyfriend's store into a booming business, and her TikTok already boasts 10,000 likes. Sharing her imaginativeness for the adjacent measurement successful her concern journey, she said: "I privation to germinate my already palmy concern to the adjacent level.

"My extremity is to make an online level wherever anyone tin upload their designs onto gifts and gain passive income. I privation to physique a assemblage of creators and consumers, empowering those who conflict with oregon can’t enactment a 9-5 to gain an income connected their ain terms."

Emma, a gym regular and fittingness enthusiast, knows each astir pushing herself to the limit—and present she’s acceptable to bring that aforesaid thrust to the boardroom. Her passionateness for wellness and fittingness has inspired a unsocial concern thought centred connected steadfast takeaway coffee, tapping into a increasing and breathtaking market.

Already excelling arsenic a firm task manager, Emma believes her flair for branding volition acceptable her isolated successful the competition.

"My astir originative instincts travel done my Excel-sheet colour coding—a existent passionateness of mine," she said. Reflecting connected her originative pursuits extracurricular of work, she added: "I person besides taken portion successful galore a sip-n-paint session, wherever my friends archer maine my designs permission somewhat to beryllium desired.

“Potentially excessively overmuch sipping and not capable painting. Let’s spot however I fare this clip around.”

Former Italian nationalist way prima Frederick has swapped sprinting for storytelling, gathering a vocation arsenic a motivational talker dedicated to helping others flooded their fearfulness of nationalist speaking.

With an Instagram pursuing of 12,000 and a dependable watercourse of inspiring videos, Frederick shares his idiosyncratic travel from the way to the stage, proving his expertise successful empowering others to find their voice.

Outlining his concern ambitions, helium said: “To grow my connection skills institution with the intent to assistance much professionals and entrepreneurs with their assurance erstwhile speaking.”

Dr. Jana has crafted a dazzling vocation arsenic the proprietor of a prestigious Harley Street cosmetic dentistry practice, catering to Hollywood A-listers and Grammy-winning musicians. Armed with 3 degrees and a increasing Instagram assemblage of 11,000, Jana is determined to reshape the UK dental manufacture with a game-changing vision.

Describing his ambitious concern plan, helium said: "My concern program is clear: standard up into a nationalist unit successful the dental industry, offering exceptional attraction and innovative products. We presently connection wide and cosmetic dentistry services, and we've precocious launched our ain oral healthcare merchandise line, starting with a premium teeth-whitening kit.”

Jonny founded Achiever Tutoring portion studying astatine assemblage successful Liverpool, turning his passionateness for acquisition into a thriving business. Now, he’s mounting his sights connected nationwide growth, with plans to grow into cardinal locations crossed the UK by appointing determination directors who bring invaluable section expertise.

Highlighting what sets his institution apart, Jonny said: “Many ample tutoring companies are based successful London and turn online, which results successful an impersonal work with tutors who person nary section knowledge.”

At conscionable 15, Jordan is making past arsenic The Apprentice’s youngest-ever candidate. The ambitious teen from Dublin is determined to beryllium that “age is conscionable a number” arsenic helium sets his sights connected scaling his business. Hoping to alteration his “one-man set into an orchestra of the world’s astir talented 3D artists,” Jordan is acceptable to amusement helium has what it takes to unafraid Lord Sugar’s investment.

When asked wherefore helium deserves the backing, Jordan confidently declared: “I don’t deliberation anyone deserves thing successful life, I judge you request to enactment for it, and I volition out-work, out-smart, and out-perform anyone Lord Sugar puts successful beforehand of me.”

When Keir’s leader “went bust overnight,” helium wasted nary clip picking himself backmost up. In conscionable 3 moving days, helium launched his ain company, and now, lone a twelvemonth and a fractional later, he’s built a thriving concern employing 40 unit successful Leeds.

Keir’s adjacent determination is conscionable arsenic ambitious. “My concern program is simply a complementary concern to my main outsourced Sales/Telemarketing business,” helium explained. His innovative thought centres connected an online instrumentality designed to assistance income unit during their conversations.

“The instrumentality is designed to supply small but changeless enactment successful the signifier of a chatbot,” helium said. “Users tin input their issue, and the instrumentality responds with ideas oregon tips astir the income objection.”

After a decennary arsenic an electrician, Liam spotted a spread successful the marketplace for workwear that combines comfortableness with style. Determined to capable that niche, helium launched his ain brand, which helium proudly showcases connected societal media.

His assurance shines arsenic helium gears up for the competition. “I emotion a challenge, and I americium truthful grateful I get to vie for this astonishing concern accidental against immoderate of the champion young entrepreneurs and individuals astir the country,” helium said. “Going in, I person thing to prove. I cognize what I americium susceptible of and cognize I person the tools to win.”

Max, a erstwhile nonrecreational tennis player, is nary alien to competition. After transitioning from sports to a elder relationship manager role, he’s present mounting his sights connected conquering the rapidly increasing padel tennis market.

“Padel is the fastest-growing athletics successful the world, with implicit 25 cardinal radical present playing," helium explained. "The UK padel market, however, is inactive successful its aboriginal stages and is lone conscionable opening its maturation journey."

Max’s extremity is ambitious: to unfastened a bid of premium, indoor padel centres that cater to the wide nationalist and besides supply a basal for those seeking top-tier facilities and coaching.

“I’m yet offering Lord Sugar the accidental to get progressive successful 1 of – if not the – astir breathtaking and investable areas close now,” helium said.

Melica, who founded a palmy planetary tech recruitment institution during a challenging economical downturn, present has her sights acceptable connected an adjacent bigger venture. Her caller concern program focuses connected launching a planetary AI tech recruitment company, specialising successful embedded endowment and executive/retained search.

“I’ve built a profitable concern with minimal costs,” she explained. “With Lord Sugar’s mentorship, we tin accelerate maturation and multiply the concern successful arsenic small arsenic a year. Lord Sugar would beryllium making a immense mistake if helium doesn’t put successful me.”

Mia, a competitory bodybuilder, thrives connected challenges, and aft years of repast prepping for herself, she recognised an accidental to crook her passionateness into a profitable business. Currently moving arsenic a broadside hustle, her extremity is to grow into a full-service repast prep business, offering customers healthy, freshly cooked meals delivered consecutive to their doorway each week.

She said: “My beingness revolves astir the gym and nutrient prep, and I emotion being capable to assistance others amended their diets, too. Seeing my clients execute their fittingness goals whilst enjoying delicious, nutritious meals makes maine truthful proud.

“Public speaking has ever been a idiosyncratic situation for me. However, moving successful cybersecurity income alongside moving my concern has helped amended my assurance and speaking abilities - I emotion to pitch.

“It’s decidedly helped to propulsion maine retired of my comfortableness portion but I cognize I person much to learn. Through this process, I privation to instrumentality myself to the adjacent level.”

Nadia’s salon chain, which she opened a period earlier the pandemic successful 2020, present attracts a dependable watercourse of personage clientele crossed 5 London locations. Eager to instrumentality her concern to the adjacent level, she plans to present a luxurious merchandise scope that comes with a unsocial twist—a peculiar online app and members’ nine designed to link hairdressers, barbers, and customers.

“The thought is to instrumentality the lawsuit connected the afloat travel and to beryllium recognised arsenic a one-stop destination for each hair, beauty, barbering and retail merchandise needs,” she said. “The 2nd constituent of the concern program is to grow into much locations crossed the UK and globally.”

The Apprentice returns to BBC One and iPlayer connected Thursday, January 30 astatine 9pm