This brand opening new ‘chocolate heaven’ could give M&M World a run for its money

M&M World is simply a fashionable Leicester Square spot that baffles Londoners — but has been attracting tourists successful their droves since 2011.

And now, a caller ‘chocolate heaven’ is coming to the West End, which could springiness it immoderate competition.

Lindt has announced that it volition unfastened its precise ain megastore, and it’s anticipated to beryllium the eventual immersive experience.

Currently, Lindt is mostly sold astatine supermarkets, with prime n premix concessions successful immoderate Sainsbury’s stores.

There are also 14 quaint shops successful the UK, including in Greenwich and the Wembley Designer Outlet, but there’s are comparatively tiny stores, selling akin products to those you get during your nutrient shop.

But its caller upcoming store is connected a overmuch grander scale, and it’s promising to beryllium a ‘unique’ and ‘enchanting experience’ for UK saccharine tooths.

In a statement, Lindt & Sprüngli D2C and e-commerce manager for UK and Ireland, Faythe King, said: ‘We are thrilled to bring the exquisite sensation of Lindt Chocolate to the bosom of London, offering a unique, enchanting acquisition for cocoa lovers—something genuinely unsocial to the UK.’

He continued to accidental it marks a ‘significant milestone’ for the company, which has been successful cognition for 179 years, and they’re excited to grow their beingness successful ‘one of the world’s astir dynamic and vibrant cities.’

Way to marque america blush, Lindt.

While a confirmed opening day for the store has yet to beryllium revealed, the determination has been confirmed arsenic the erstwhile 6000 sq ft Gap store under Piccadilly Circus lights – a large spot considering it is 1 of Europe’s busiest retail locations.

The details of this ‘unique’ store are being kept tightly nether wraps, but it’s apt to beryllium impressive, arsenic their Zurich HQ has aggregate interactive activities, including a cocoa depository that shares the past of chocolate, a ‘make your own’ cocoa course, and a ginormous cocoa fountain.

There is besides a Lindt cafe connected tract and the world’s biggest cocoa shop.

Speaking astir the upcoming store, caput of retail marque relationship absorption astatine Lindt’s caller landlord Landsec, Pablo Sueiras said: ‘Located straight beneath the world-famous Piccadilly Lights, which attracts millions of visitors from each implicit the satellite each year, Lindt’s UK flagship volition bring their marque to beingness with caller experiences successful an unbeatable determination successful London.’

According to The Grocer’s 2022 findings, Lindt is the 2nd astir fashionable cocoa marque for UK cocoa lovers.

That year, the marque reportedly generated £267 cardinal successful UK and Ireland income alone, beating retired Galaxy, Maltesers and Kinder, nevertheless they were dominated by Cadbury Dairy Milk, which came successful astatine fig one.

While Lindt is simply a Swiss chocolate, its astir fashionable income determination is Germany, which generated €764 cardinal (£614.5m) successful 2022.

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