This supermarket is vying to be ‘cheapest’ in UK — with prices lower than Aldi

For 2024, Aldi was crowned the UK’s cheapest supermarket of the year, aft beating retired its competition for 12 months straight. 

However, this twelvemonth different supermarket is keen to bargain the crown (kind of).

Asda has conscionable unveiled its caller Rollback inaugural which volition spot the prices of much than 4,000 family-favourite products reduced by an mean discount of 25% in-store and online.

The discounts screen each merchandise categories, arsenic good arsenic Asda Express stores, and see own-label items specified as Asda Green Grapes 500g (was £2.00 present £1.48) and Asda Thin Cut Beef Steaks 400g (was £4.80 present £3.88), arsenic good arsenic branded lines similar Birds Eye BBQ Chicken Grills 520g (was £5.65 present £2.82) and Andrex Toilet Tissue Quilts 9 battalion (was £6,50 present £4.47).   

Asda claims this isn’t a short-term woody for shoppers, and thousands much products volition beryllium added to Rollback astatine regular intervals passim the year.

And erstwhile the archetypal Rollback play is over, products volition determination connected to a caller ‘Asda Price’ which is guaranteed to beryllium little than the pre-Rollback price. The purpose is to determination Asda’s full scope to a caller debased ‘Asda Price’ by the extremity of 2026.

Asda’s Executive Chairman, Allan Leighton, has revealed that this is each portion of a ngo to ‘make Asda the cheapest accepted supermarket’ successful the UK. 

This means they program to person little prices than the likes of Tesco and Sainsbury’s, which are besides considered to beryllium ‘traditional’ supermarkets, arsenic they merchantability a wider scope of products crossed own-brand and branded ranges, arsenic good arsenic offering services similar online delivery, clothing, and fuel. 

Discount supermarkets similar Aldi and Lidl are a small different, arsenic they banal a smaller fig of products and don’t connection each of the aforesaid services. As such, Asda says they aren’t capable to accurately comparison each of their deals against them.

However, the retailer did corroborate that determination volition beryllium definite instances wherever the caller Asda Rollback prices are cheaper than that astatine Aldi. 

For example, from the offers conscionable announced, Asda Sweet Potatoes (1kg) volition beryllium rolled backmost to 98p, but outgo £1.19 astatine Aldi, portion Asda Mini Fillets Chicken Breasts (400g) are going to outgo £2.97 successful Rollback price, but are £3.15 astatine Aldi, and 240 Yorkshire Tea Bags are £5.48 astatine Asda, compared to £5.49 astatine Aldi.

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This comes aft Asda precocious announced its Aldi and Lidl Price Match strategy had travel to an end.

The strategy launched successful January 2024, and saw customers redeeming an mean of 17% connected products similar cheese, beverage bags, effect and veg.

Price Match ended to marque mode for the caller Rollback prices, which person been introduced and volition beryllium moving for up to 12 weeks. 

Aldi, unsurprisingly, had a precise cheeky effect to the change, sharing an amusing station connected societal media. Posting a screenshot of Asda’s website, the @AldiUK relationship captioned the representation writing: ‘POV: You get dumped implicit substance @asda.’ 

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