TikTok’s closure in Canada raises worries for creators’ revenue, support

Canadian TikTok creators fearfulness that the national government’s determination to unopen down the app’s Canadian operations volition erode their enactment strategy and bounds earning potential.

Toronto-based TikTok culture commentator Mikael Melo says the app’s Canadian part helped section creators with relationship optimization, resolving method issues and securing sponsorships.

He’s acrophobic that captious enactment volition vanish with the closure.

The national authorities ordered the dissolution of TikTok’s concern successful Canada connected Wednesday, citing nationalist information risks, but it did not prohibition the app.

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Lifestyle and nutrient contented creator Mali Raja says TikTok’s Canadian limb often organized pop-up events and integer campaigns to spotlight section talent, and played a cardinal relation successful connecting creators with brands.

The Toronto-based creator says she present feels little motivated to proceed making TikToks erstwhile the aboriginal of the level seems uncertain successful Canada.

Advertisers whitethorn besides go reluctant to put successful contented connected the platform, says Michelle Nguyen, president and main strategist of Toronto-based societal media bureau Super Duper. As a result, Canadian creators whitethorn spot a diminution successful advertisement dollars, she says.