Tottenham unveil new logo that took nine months to design - but fans can't spot difference

Tottenham person redesigned their logo, making a insignificant alteration by removing the words 'Tottenham Hotspur' from underneath their cockerel crest and the power has been questioned by immoderate fans

Tottenham person unveiled a caller logo which they accidental embraces the clubs "rich past and unmistakable heritage".

Tottenham person redesigned their badge, with the nine deciding to region the words 'Tottenham Hotspur' from underneath their iconic crest which features a cockerel lasting connected a football. The determination is the culmination of 9 months of enactment with sports branding specialists Studio Nomad.

They besides unveiled a caller silhouette mentation of the logo, a remastered font and reintroduced the THFC monogram. In a statement, they announced the caller logo volition beryllium rolled retired crossed the nine successful clip for their adjacent location crippled - a Europa League clash against AS Roma connected November 28.

Head manager Ange Postecoglou said: "We privation to beryllium a definite benignant of shot nine - we privation occurrence similar everyone else, but we privation to get determination doing it our way. The marque represents consistently challenging what you bash and looking for an borderline - erstwhile you bash get it right, you make thing special.

"It encapsulates values that are ingrained successful what this shot nine is - we privation our radical to imagination and we privation to basal retired from the remainder and bash things a small spot differently." Executive manager Donna-Maria-Cullen added: "This is simply a Club that drives, that forges, that innovates, that is relentless some connected and disconnected the pitch.

"This phenomenal workout has been astir bringing it each together, defining it, taking it to the adjacent level. The reimagined marque embraces each the excitement, each the innovation and shows that we're going to beryllium brave, we're going to beryllium breathtaking and we're going to person immoderate amusive – this is wherever we should beryllium with our marque close now.

"We person taken aspects from our history, our emblems, our imagery and we've taken them guardant – we've present got thing that we person built from listening to everyone astatine the Club, connected and disconnected the pitch, and the accordant connection coming through. This is thing that everyone tin unite behind."

However, immoderate fans person questioned the logo change, with 1 simply responding: "But why?" A 2nd wrote: "Watched this 3 times and I'm inactive not really definite what you're changing".

Another wrote: "It's the aforesaid thing". While a 4th commented: "'Remastered' You've removed immoderate text. It's hardly rebranded".

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