Triveni Engineering enters IMFL business; launches whiskey brands in UP

Triveni Engineering & Industries Ltd, which makes sweetener and engineered-to-order turbo gearbox, has entered into Indian-Made Foreign Liquor (IMFL) concern with motorboat of premium whisky brands successful Uttar Pradesh.

In a regulatory filing connected Tuesday, Triveni informed that it has launched premium and ace premium whisky brands 'Matsya Triple Reserve Blended Whisky' and 'The Crafters Stamp Rare Artisan Blended Whisky', respectively successful Uttar Pradesh.

"The existent yearly accumulation capacities for these brands are 1,35,000 liters and 4,20,000 litres, respectively. Both whisky brands person been launched crossed 25 districts of Uttar Pradesh successful July 2024," it said.

Triveni plans a rotation retired crossed the authorities by FY'26, covering implicit 5000 retail outlets. Tarun Sawhney, Vice Chairman and Managing Director of Triveni Engineering & Industries Ltd., said, "The motorboat of Matsya and The Crafters Stamp marks a important measurement towards Triveni's enlargement into the fast-growing IMFL market.

These brands are crafted to cater to the evolving tastes of India's premium whisky consumers, underscoring our committedness to quality, innovation, and lasting retired successful the market." With the premium whisky conception increasing astatine a five-year CAGR of 5 per cent and ace premium whisky astatine a CAGR of 9 per cent, helium said the institution is good positioned to pat into this maturation successful Uttar Pradesh.

Triveni Engineering & Industries Ltd is simply a diversified concern conglomerate having halfway competencies successful the areas of sugar, alcohol, powerfulness transmission and water. The institution presently has 7 sweetener mills successful UP.

While the company's Power Transmission (Gears) manufacturing installation is located astatine Mysuru, the h2o & wastewater attraction concern is located astatine Noida. The institution presently operates 6 co-generation powerfulness plants located crossed 5 sweetener units, with 104.5 MW grid connected co-generation capacity.

Triveni has distilleries dispersed crossed Uttar Pradesh. These facilities person the capableness to nutrient ethanol, Extra Neutral Alcohol (ENA), Rectified Spirit (RS) and Denatured Spirit (SDS).