Tupperware party is over: Bankruptcy seals the lid on an era in American consumer culture

Earl S. Tupper molded plastics into parties and a pop-culture phenomenon. 

Now the lid has been sealed connected an epoch successful American user culture. 

Months aft Tupperware Brands Corp. shuttered its past remaining works successful the United States amid fiscal woes, the institution announced connected Tuesday that it had filed for bankruptcy. 

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"Whether you are a dedicated subordinate of our Tupperware team, sell, navigator with oregon simply love our Tupperware products, you are a portion of our Tupperware family," president and CEO Laurie Ann Goldman said successful a connection arsenic the institution voluntarily initiated Chapter 11 proceedings successful U.S. Bankruptcy Court. 

The Tupperware household agreed Americans seashore to seashore successful a festive solemnisation of food storage aft World War II. 

Tupperware parties were a communal inclination successful 1955, left. Tupperware has agelong been a communal point connected store shelves. (Graphic House/Archive Photos/Getty Images; Scott Olson/Getty Images)

The airtight integrative nutrient containers were popularized astatine home parties successful an aboriginal signifier of viral selling – erstwhile it was inactive done look to face. 

The parties and the colorful yet dutifully reliable containers they promoted made a marque sanction of a nerdy New Hampshire workplace boy. 

‘Native creativity’

Tupper, calved successful 1907, prospered successful concern by pairing subject exertion with a caller signifier of affable but pervasive marketing.

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He was talented with an engineer's caput and a circus-promoter's passion. 

"As a boy, helium applied his autochthonal creativity to gathering devices that made enactment astir the family's workplace and greenhouses easier," Lemelson-MIT, a deliberation vessel of innovation successful Cambridge, Massachusetts, wrote successful a tribute to Tupper.  

Tupperware products arsenic seen connected the support astatine a Target store. Tupperware Brands Corp. has filed for bankruptcy. (Justin Sullivan/Getty Images)

"He earned a patent for a framework utilized to formal chickens for sale," Lemelson-MIT besides noted. "The young Tupper besides showed a endowment for salesmanship: He accrued his family's income by selling poultry and nutrient doorway to doorway alternatively than from a basal oregon astatine the market." 

The Earl S. Tupper Co. made state masks for GIs during World War II. 

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After the war, helium recovered a mode to alteration malodorous crude oil-based polyethylene slag utilized successful subject plastics into translucent, odor-free food-storage containers with air- and watertight-seals.

Tupper recovered a champion successful Brownie Wise, a columnist for The Detroit News. She had a penchant for selling Tupperware with what she called "patio parties." 

Tupperware items, including a acceptable of "retro" retention containers, left, remainder connected a array during a Tupperware party. (Stephen M. Dowell/Orlando Sentinel/Tribune News Service via Getty Images)

"She recruited dealers and managers and was soon selling much Tupperware than immoderate store," wrote the National Women's History Museum. 

"Her occurrence caught the attraction of Tupper and convinced him that home parties were the champion income tactic."

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Tupper made the "Wise" determination and hired her arsenic Tupperware's caput of marketing. 

Patio parties, soon popularly known arsenic Tupperware parties, rapidly became portion of American societal life.

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"At the iconic Tupperware party, a well-dressed trader with practiced objection skills would amusement the hostess and her friends however to usage this high-tech, colorful caller kitchenware," Smithsonian Magazine reported successful 2018. 

A radical of unspecified women be a Tupperware party, immoderate wearing hats fashioned from Tupperware products, 1955. Tupperware representatives hosted Tupperware parties, inviting prospective customers into their homes to spot the disposable Tupperware merchandise line. (Graphic House/Archive Photos/Getty Images)

"She'd pb the radical successful melodramatic enactment games, similar tossing a sealed Wonder Bowl afloat of grape foodstuff astir the country to show the spot of its seal."

The seal appears to beryllium unopen choky present connected an American era, successful the eyes of galore consumers. 

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"Few products are much symbolic of household beingness successful post-World War II America than Tupperware," said the Smithsonian American Women's History Museum. 

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"Tupperware represented 'tomorrow's designs with tomorrow's substances.'"

Tomorrow's plan is present yesterday's news.