Victoria Beckham on fashion brand finally reaches profitability after 17 years: 'It’s a huge accomplishment'

Victoria Beckham said she is “so proud” seeing a fiscal turnaround successful her fashion business, which has present turned a nett 17 years aft its launch.

Since debuting her manner and quality enactment successful 2008, the erstwhile Spice Girl’s marque has accumulated losses exceeding £66 million.

However, caller years person shown a affirmative shift, partially owed to high-end items, her collaboration with precocious thoroughfare retailer Mango and fashionable constitution products, including £30 eyeliners.

Her occurrence is mostly credited to her beardown societal media beingness and astute selling tactics.

Beckham’s “get acceptable with me” videos and quality tutorials person created precocious demand, with fans anxious to replicate her signature style.

In 2022, the concern showed a nett of £200,000, portion her luxury statement has besides received much than £30million successful enactment from different areas of the Beckham household endeavor since its inception.

Speaking successful a caller interrogation with Harper’s Bazaar, up of receiving their Entrepreneur accolade astatine the Women of the Year Awards 2024, the 50-year-old said: “It’s a immense accomplishment.’

“The institution has been done truthful overmuch implicit the past 17 years – ups, downs, restructuring… it’s been rather the journey. So, finally, to beryllium capable to accidental we’re profitable is thing I’m truthful arrogant of, due to the fact that it’s not an casual industry, and it’s getting harder and harder.

‘To beryllium capable to accidental that I’m selling apparel close now, erstwhile you look astatine however luxury is struggling…’

The manner prima went connected to bespeak that it was her fragrance that turned things astir astatine the British manner house.

She added: “When I deliberation astir the past 17 years… I mean, determination was a constituent erstwhile this marque was each fires, and each time we were putting them out.

“But erstwhile I created the fragrance, that’s erstwhile I judge that we turned from a marque into a house.

“I’ve spent years gathering the damn foundations. Now I tin commencement truly gathering the house.”

She said proudly: “A person was talking to 1 of the kids recently, and they said I was a builder. And that’s what I am.”

Beckham’s concern began climbing 2 years agone erstwhile gross soared by 44% £58.8million, compared with £40.9million successful 2021.

This maturation continued passim 2023 arsenic she saw “unprecedented” request for her quality items and fragrances.

The December/January contented of Harper’s Bazaar UK is connected merchantability from November 6