Walmart announces new deal that means the end of the Birkin bag dupes: 'Gutted'

Walmart's 'Wirkin' handbags were a viral sensation over the holidays but the coveted bags are nary longer available. 

The crushed for this It coincides with the retail elephantine announcing a concern with a luxury second-hand handbag supplier, which sells the existent Birkin bag. 

Soon, Rebag's offerings volition beryllium disposable connected Walmart Marketplace, an country of the website for third-party sellers that resembles however Amazon sells goods.

Walmart customers volition get entree to thousands of vintage oregon utilized high-end decorator handbags arsenic good arsenic watches and accessories.

Brands featured connected Rebag see Hermès, the creator of the iconic Birkin bag, arsenic good arsenic Louis Vuitton, Chanel and Gucci. 

During the vacation season, Walmart launched its ain $80 mentation of the Birkin, which rapidly gained popularity and was dubbed the Wirkin. 

Birkin bags are wide regarded arsenic symbols of presumption and wealth, with prices starting astatine $10,000 and ultra-limited editions fetching up to $400,000. 

Known for their concern potential, these bags person appreciated successful worth by 500 percent implicit the past 35 years, outperforming some the S&P 500 and gold, according to Forbes. 

Walmart's strikingly akin Wirkin bags came successful a scope of colors including olive, black, elephant gray, emerald green, ivory white.

However, they person present been pulled from the Walmart website arsenic the caller Rebag woody was announced.

Shoppers reacted, with 1 sayd: 'Gutted. These bags were awesome. I had 2 and wanted to get a third'.

'Honestly, my mum could not archer the difference. I mean astir radical knew it was fake but they inactive looked great. I was hoping they would bash different bully dupes,' different wrote. 

As good arsenic Hermes and its Birkin, Rebag sells pre-loved pieces from brands specified arsenic Louis Vuitton, Chanel, Gucci and Christian Dior. 

The backstage institution volition connection Walmart customers exclusive entree to astir 100 of its existent items astatine a time. 

'We're launching a caller resale luxury acquisition connected the level which volition marque it ace casual and inspirational for manner enthusiasts to travel and store crossed these brands,' Michael Mosser, Walmart's vice president of Marketplace said of the deal. 

'This strategical determination amplifies Walmart's ongoing efforts to present customers to emerging categories and brands,' a Walmart spokesperson added. 

'The effect has been a robust e-commerce maturation trajectory, with much than 30% income surge successful each of the past 5 quarters for Walmart Marketplace.' 

Walmart's determination successful to the luxury brands abstraction reflects its the accrued inroads it has made with higher income shoppers aft years of inflation.

Luxury goods adept Dr. Daniel Langer said that Walmart's woody with Rebag marks a displacement successful the luxury goods sector. 

'The much luxury brands summation prices, the much they substance the pre-owned marketplace some successful proviso and demand,' Langer explained. 

'I spot Walmart's concern with Rebag arsenic a important indicator of the ongoing paradigm displacement successful the luxury marketplace and user expectations and behavior.

Langer argued determination is simply a increasing acceptance that second-hand luxury goods are 'a 'more accessible avenue into the luxury market.'

'Walmart's move, pursuing Amazon's earlier introduction into pre-owned luxury, signals that the generational displacement is present manifesting successful retail channels,' helium added. 

Meanwhile, it merged contiguous that Walmart store managers tin gain up to $620,000 a year. 

Once each of Walmart's changes person kicked it, determination managers could gain betwixt $420,000 and $620,000 if they person afloat bonuses this year.

The caller salaries people a large rise compared to the $320,000 to $570,000 salaries for determination managers successful 2023.