What is the viral mustard meme inspired by Kendrick Lamar?

Along with his caller medium GNX, the US prima has provided america with 1 of the biggest memes of the year.

The Pulitzer Prize-winning rapper dropped his sixth medium connected Saturday, November 23 - but it is 1 opus successful peculiar that has captured the attraction of societal media.

It was the opus ‘TV Off’ which has exploded online - present is everything we cognize astir why.

The way ‘TV Off’ is from the caller medium and has been produced by DJ Mustard.

A mates of minutes into the song, Lamar screams the connection “mustard” – conscionable aft the producer’s tag “Mustard connected the beat, ho” is heard.

It is simply a stand-out infinitesimal connected the song, and the album, and fans were speedy to leap connected the clip to marque it a viral net sensation.

Who hasn’t is astir apt the much close question...

The net sensation has been picked up by fans making their ain versions of videos with the audio attached, arsenic good arsenic large worldwide companies.

And adjacent pastors are getting progressive during religion sermons:

Other hilarious memes tin besides beryllium seen each implicit the internet:

And shot teams are adjacent getting involved:

The medium has made large quality due to the fact that it was released with nary 1 alert it was coming.

The California rapper posted a nexus connected societal media to the caller concealed album, named GNX, which features 12 songs moving to conscionable implicit 44 minutes successful total.

GNX is the 37-year-old’s sixth medium and features SZA, Kamasi Washington and Mexican instrumentalist Deyra.

Jack Antonoff, a predominant collaborator with Taylor Swift, is credited arsenic a shaper connected each the tracks but one. There were rumours Swift herself would look connected the medium but they proved incorrect.

Kendrick, 1 of the world’s astir streamed euphony artists, presently boasts astir 60.7 cardinal monthly listeners connected Spotify. He has won aggregate Grammys and a Pulitzer Prize for Music.

Two weeks ago, Lamar landed 7 nominations for the 2025 Grammy Awards, with 5 for Not Like Us, the Drake diss track. The awards volition instrumentality spot successful February.