Where Elon Musk buys his suits on Savile Row (and so does Daniel Craig)

Tech bros are not famed for their manner sense. Mark Zuckerberg wore a plain grey T-shirt each time for years connected the grounds that it reduced his “decision fatigue” and streamlined his pathway to satellite dominance, oregon arsenic helium enactment it: “I truly privation to wide my beingness to marque it truthful that I person to marque arsenic fewer decisions arsenic imaginable astir thing but however to champion service this community.” Meanwhile, Jeff Bezos favours a sleeveless gilet implicit a polo shirt, and OpenAI laminitis Sam Altman is partial to a airy turquoise fitted agelong sleeve which looks similar the hottest point sold successful Topman circa 2009. 

However, king of the brogrammers Elon Musk has done distant with the fabric loungewear normal and is seldom seen retired of a suit. And not conscionable immoderate aged happening – the SpaceX and Tesla laminitis is partial to bespoke suits from London’s aureate mile of tailoring, Savile Row. They are secretive astir their clients, but we tin uncover Musk has his suits made by Henry Poole, the oldest and astir prestigious tailor connected the street. 

Henry Poole acceptable up store connected Savile Row successful 1846 and has been dressing the noble and the notable ever since. They are famed for inventing the meal overgarment successful 1865 for the aboriginal King Edward VII. Before that, men wore longer tailcoats successful the evening, but Queen Victoria’s wayward lad wanted thing shorter and little ceremonial to mince astir Sandringham in. Poole made him a midnight bluish silk meal overgarment and the inclination rapidly made its mode to a gentlemen’s nine called the Tuxedo successful New York, via an English lord. The Tuxedo’s members began asking for akin jackets to beryllium made, giving the meal overgarment its American name. 

Over the past 3 centuries Poole has had immoderate notable customers, including Winston Churchill, J.P Morgan, Charles Dickens and Napoleon. A emblematic Poole suit is “timeless”, according to the tailor’s existent proprietor Simon Cundey. “We disregard manner and fto ourselves beryllium led by the client’s physique,” helium told the FT successful September.

More caller customers person included actors Daniel Craig and Jason Momoa, and exemplary David Gandy. The suits usually instrumentality astir 10 to 12 weeks to make, with a consultation and 2 fittings. They don’t travel cheap, with a two-piece starting astatine implicit £6,000. 

The hefty terms tag is pennies for Musk though, whose nett worthy is estimated to beryllium astir $300 billion. Plus, the tech mogul is much sartorially minded than his counterparts. “I emotion fashion. I do, actually,” helium said astatine the Met Gala successful 2022. “I deliberation quality is precise important, and benignant and things that determination the heart.” 

Silicon Valley’s laidback azygous dates backmost to Steve Jobs, a existent beingness Homer Simpson who had hundreds of the aforesaid achromatic polo cervix from Issey Miyake, bluish Levis and New Balance sneakers successful his wardrobe. But possibly a oversea alteration is coming, wherever tech bros commencement dressing to bespeak their nett worth. Even styleless Zuckerberg had a glow-up implicit summer, increasing retired his hairsbreadth into cherubic ringlets, wearing baggier, skater lad tees and throwing connected a Connell from Normal People benignant chain. 

Admittedly, Musk is inactive often seen successful immoderate questionable looks, teaming up blazers with a MAGA chapeau and a slogan T-shirt that volition accidental thing similar “occupy Mars”. But helium has started looking snappier successful the past twelvemonth and is much often than not seen successful a suit. Will his predilection for Savile Row usher successful a caller epoch of crisp tailoring for the denizens of Silicon Valley?