White Maltesers: Why and when was the chocolate discontinued?

WHITE Maltesers were launched successful 2003 and was enjoyed until 2014 .

The instrumentality favourite marque was owned by Mars, but not agelong aft it was discontinued, fans hoped the White Maltesers would marque a travel back.

What were White Maltesers?

White Chocolate Maltesers were the white-chocolate mentation of Maltesers.

The cardinal quality betwixt them and the archetypal was that, alternatively of being covered successful beverage chocolate, they were covered successful a delicious achromatic cocoa coating.

Maltesers are circular balls of malted milk covered successful chocolate.

They were launched successful 1937 aft being created by American Forrest Mars Sr. 

Maltesers were archetypal released successful the UK and were primitively aimed astatine "dieting women" arsenic a "lighter" mode to bask chocolate.

They person since go fashionable crossed Europe and successful Canada, Australia and New Zealand.

Why and erstwhile were White Maltesers discontinued?

White Maltesers were discontinued successful 2014.

They were pulled from shelves 11 years aft they archetypal launched successful 2003.

White Maltesers were primitively launched arsenic a seasonal merchandise but became truthful fashionable that they began being sold each twelvemonth round.

It has been reported that they were discontinued owed debased income but galore cocoa lovers were devastated to spot the extremity of their run.

In 2017 a petition was started to bring the saccharine dainty back.

The petition's creator had hoped to garner 2,500 signatures of enactment but arsenic of March 2024 lone 1,637 had signed the campaign.

What is akin to White Maltesers?

While White Maltesers whitethorn nary longer beryllium disposable determination are inactive plentifulness of Maltesers products that shoppers tin get their hands on.

The archetypal Maltesers are disposable successful a assortment of sizes, including fun-size and sharing pouches.

There are besides Maltesers Truffles which diagnostic a truffle and Maltesers filling covered successful a creaseless beverage cocoa coating.

They travel individually wrapped and are sold successful acquisition boxes.

In 2022 Mars launched a dark chocolate mentation of Maltesers.

Another fashionable saltation of the archetypal Maltesers is the Maltesers Bunnies.

They travel individually wrapped oregon are sold arsenic smaller versions successful the Mini Bunnies Bags.

If it's the achromatic cocoa portion of the White Maltesers that you're craving past determination are plentifulness of different ways to get your fix.

In 2019 Mars announced that they were releasing a achromatic cocoa mentation of the Maltesers Truffles.

They look to inactive beryllium disposable arsenic of March 2024 but it looks similar they are precise fashionable arsenic galore retailers were sold retired astatine the clip of writing.

Other options that achromatic cocoa lovers whitethorn bask see Milkybar goodies and achromatic cocoa versions of fashionable treats similar Toblerone and Kit Kat Chunky.

Poundland besides sells its ain knock-off version of White Maltesers called White Chocolate Malt Balls.