Wizz Air ad banned for misleading 'greenest choice in air travel' claim

'We told Wizz Air to guarantee the ground of aboriginal comparative biology claims was made wide and did not springiness a misleading content of their flights’ biology impact'

An advertisement from Wizz Air has been scrapped for misleading customers with the assertion that it was "one of the greenest choices successful aerial travel".

The Google advertisement, spotted connected 9 June, proclaimed: "Fly Wizz Air – 1 of the greenest choices successful aerial travel." In its defence to the Advertising Standards Authority (ASA), Wizz Air argued it had dedicated "billions of euros" towards the hose industry's determination to chopped c emissions, citing its usage of the "youngest and astir carbon-efficient fleet successful Europe" which allowed them to assertion the lowest c emissions per passenger.

Additionally, Wizz Air cited its upgrading from Airbus A320ceo planes to Airbus A321neo models, claiming a substance depletion alteration of 10% and a per-seat substance ratio boost of 20%. The bearer pointed retired its investments successful sustainable aviation substance (SAF) probe and the instauration of an exclusive Sustainability and Culture Committee, charged with the work of ensuring immoderate claims astir sustainability were successful enactment with ineligible requirements.

The ASA said the nationalist would presume "one of the greenest choices successful aerial travel" meant that Wizz Air's biology footprint was importantly little than different airlines that run successful and retired of the UK. They noted, "While we acknowledged that Wizz Air had based the assertion connected the benignant of craft they used, and the c emissions per rider measured successful CO2/RPK, that was not stated successful the ad."

“Furthermore, the advertisement had not included accusation that would let consumers to recognize the comparison. Because the advertisement had not made wide the ground of the claim, oregon provided verifying information, we concluded it had breached the Code.”

The ASA ruled that the advertisement indispensable not look again, adding: “We told Wizz Air to guarantee the ground of aboriginal comparative biology claims was made wide and did not springiness a misleading content of their flights’ biology impact, and that ads provided capable accusation to alteration consumers to verify comparisons with identifiable competitors oregon signposted consumers to specified information.”

A Wizz Air spokeswoman said: “We are pleased that the ASA acknowledged our assertion was based connected credible emissions strength results, which are the lowest of immoderate hose globally, backed up by 3rd enactment information and benchmarked against different airlines. Wizz Air is committed to transparency and ne'er exaggerates its biology claims, ensuring they are ever supported by strong, factual data.”