Ad revenue growth to slow down to 7% in 2025: Report

Ad gross maturation is estimated to dilatory down to 7 per cent successful 2025 from the 8.8 per cent attained successful 2024, a starring media bureau said connected Tuesday.

WPP entity GroupM pegged the Indian advertizing revenues crossed each media formats to turn astatine 7 per cent to Rs 1,64,137 crore successful 2025, from Rs 1,53,407 crore successful 2024.

India volition beryllium the ninth biggest advertizing marketplace globally successful a database that has the US, China, and the UK arsenic the top-three countries.

Globally, the advertisement gross maturation is acceptable to dilatory down to 7.7 per cent successful 2025 from 9.5 per cent successful 2024.

Digital advertisement spends volition beryllium driving the maturation for India with an 11.5 per cent maturation successful advertisement gross to astir Rs 1 lakh crore, arsenic per the agency's 'This Year Next Year' report.

The study said integer spends volition beryllium 60 per cent of the wide spends successful India, arsenic against 82 per cent globally successful 2025.

Television volition beryllium the 2nd biggest by revenues astatine Rs 42,431 crore, but is apt to witnesser a 1 per cent diminution successful revenues successful 2025 from the Rs 42,859 crore successful the year-ago period.

Print advertisement revenues volition turn 4 per cent to Rs 15,947 crore, giving the mean a 10 per cent stock successful wide revenues successful 2025, the study said.

Outdoor and hoardings advertizing volition turn 8 per cent to Rs 3,671 crore, vigor volition diminution 1 per cent to Rs 2,009 crore, portion cinema advertizing volition spot a 10 per cent maturation to Rs 942 crore successful 2025, the study said.

The company's Chief Operating Officer, Ashwin Padmanabhan, said streaming TV is present accounting for 12.6 per cent of full TV advertisement revenue, which signals a captious displacement for brands to optimise crossed high-growth platforms.

He added that cardinal sectors specified arsenic tiny businesses, realty, education, banking fiscal services and insurance, and technology/telecom volition beryllium contributing 60 per cent of full advertising, and are acceptable to turn astatine astir 10 per cent.