Aldi insider reveals five reasons why its alcohol is cheap and wins awards

Aldi Managing Director of Buying, Julie Ashfield, has revealed 5 secrets down this occurrence of the supermarket's scope of beers, wines and spirits - including however it keeps prices low

Aldi is known for its inexpensive prices - and now, an insider has revealed wherefore its scope of beers, wines and spirits are truthful popular.

The fund supermarket regularly scoops prizes for its alcohol - it was precocious named Drinks Retailer of the Year for the seventh consecutive twelvemonth astatine the Retail Industry Awards 2024. And now, Managing Director of Buying, Julie Ashfield, has revealed 5 secrets down this success. Aldi has much than 1,000 stores crossed the UK and has semipermanent plans to summation this fig to 1,500.

'You won't find hundreds of the aforesaid drink'

Aldi has implicit 180 products successful its halfway scope each twelvemonth circular - but customers won’t find hundreds of variants of the aforesaid portion connected shelves. This helps Aldi to support prices down, portion besides keeping customers funny successful their top-selling drinks by bringing retired constricted variation flavours.

Julie said: "Each and each vessel oregon tin has to truly gain its spot successful our stores by being astonishing prime and large value. A streamlined offering is conscionable 1 mode we tin support our prices debased successful each aisle. We’re passionate astir innovation and we emotion to support customers excited with caller launches.

"We present fashionable Specialbuys astatine slightest erstwhile a month, allowing shoppers to effort thing new, peculiarly astir peculiar occasions similar Christmas, Valentine’s Day and Easter. And we’re ever looking for ways to connection much of what our customers love. For example, our award-winning Ballycastle Cream Liqueur scope is simply a lawsuit favourite, truthful we regularly present limited-edition flavours specified arsenic Peanut Butter, Tiramisu and Pina Colada."

'Every merchandise is picked by experts'

Every merchandise you spot connected the beers, wines and spirits aisle has been chosen by a tiny squad of experts. Aldi store colleagues are besides afloat trained connected the scope of booze successful stores. Julie said; "You tin adjacent prime up useful tips connected tasting notes and recommended nutrient pairings successful our in-store leaflets too.

"This twelvemonth unsocial we’ve won tons of awards for our beers, wines and spirits. Our Veuve Monsigny Premier Cru Champagne is simply a favourite astatine Christmas and our Specially Selected Coffee Stout and Saint Gérmont premium French vodka person some repeatedly scooped awards."

'New packaging helps the environment'

This twelvemonth alone, Aldi has launched 5 caller sustainably packaged wines, with 3 integrative bottles and adjacent 2 insubstantial vino bottles. Julie said: "We’re committed to putting sustainability astatine the bosom of everything we bash and the beers, wines and spirits aisle is nary exception.

"We were the archetypal supermarket to present own-brand level recycled PET vino bottles earlier this year, which person proven a immense occurrence with our customers, not conscionable for their greenish credentials but due to the fact that the innovative level plan besides helps to marque stacking successful the fridge overmuch easier.

"And we haven’t stopped astatine wine, this twelvemonth we besides launched the world’s archetypal supermarket own-brand insubstantial gin bottle, made from 94% recycled paperboard."

'Long-standing relationships with suppliers keeps prices low'

Long-standing relationships with suppliers are astatine the bosom of the occurrence of Aldi, explains Julie. She said: "It’s done our beardown partnerships that we tin support accordant volumes of our beers, wines and spirits and proceed to connection our customers unbeatable prices and quality.

"And beers, wines and spirits are nary different. For example, we’ve worked with the award-winning Lyme Bay winery successful the UK since 2019 and anticipation we tin proceed our concern for years to come."

'Shoppers tin bargain British booze arsenic good arsenic imports'

Aldi has a substance of some British booze arsenic good arsenic a scope of drinks from crossed Europe. Julie said: "Our vintage cider offering is British, with H. Westons & Sons locally sourcing their apples from growers successful the surrounding counties of the cider mill successful Herefordshire, Worcestershire, Gloucestershire and Monmouthshire.

"But thing that truly sets america isolated from different brands is our authentic beers, brewed crossed Europe, with options for each brew lover. Our Rossini and Mapelli beers are brewed successful Italy, portion San Marcos and Grande are brewed successful Spain. Our authentic brews walk the sensation trial too, with our Grande Spanish Lager precocious seeing disconnected well-known brands to instrumentality location golden successful the World Beer Awards."