Asda issues message to customers with huge change today and ditches Aldi and Lidl pledge

Asda was the archetypal supermarket to terms lucifer some Aldi and Lidl (Image: Getty)

Customers who person Asda Rewards person been told by the supermarket that the strategy has changed, and they tin nary longer gain Asda Pounds connected its prima products.

From today, customers tin nary longer gain 10% of the terms connected Star Products backmost into their Cashpot.

The determination follows the UK supermarket ditching its committedness to lucifer prices at rival supermarkets Aldi and Lidl.

A connection connected the terms lucifer leafage connected the Asda website says that "our Aldi Lidl Price Match has present finished".

Removing the Star Products rewards diagnostic from the Asda app has near immoderate customers wanting to store elsewhere.

Some shoppers who spoke to The Sun were upset with the change.

One commented: "It looks similar maine buying determination other then."

Another said: "Oh well, backmost to Tesco then wherever (we) volition get Clubcard points."

But others person either welcomed the shake-up oregon aren't excessively bothered by the change.

Other shoppers said they were impressed with Asda's revived Rollback scheme, which was unveiled by Allan Leighton, Asda's  chief executive, this week.

The Grocer reported that erstwhile Asda launched the terms lucifer strategy successful January past year, it was seen arsenic pivotal to the supermarket's strategy.

Asda was the archetypal supermarket to terms lucifer some Aldi and Lidl; though Tesco and Sainsbury’s had already promised to lucifer Aldi. 

Instead, Asda brought backmost its Rollback run done an advertizing run fronted by idiosyncratic trainer Joe Wicks.

Asda bosses said the caller run was a acold much important concern successful semipermanent terms simplification than the Big Jan Price Drop, which launched earlier this period and was past mocked by Tesco's CEO Ken Murphy.

Asda's Rewards strategy volition inactive run and customers tin download an app connected to immoderate iPhone oregon Android.

Customers tin get Asda Pounds, which enactment similar points and are added to a Cashpot, which tin beryllium utilized to bargain vouchers.

Shoppers tin take to acceptable up Missions - circumstantial tasks specified arsenic a outpouring cleanable wherever they spending a minimum magnitude connected definite Cleaning products oregon by buying branded products.