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Nitya Bajaj, co-founder of a Delhi-based eponymous statement started successful 2012, is being lauded for her costume plan efforts successful the Telugu enactment movie Devara Part 1’s Daavudi opus featuring Jr NTR and Jahnvi Kapoor. “It’s been a large learning experience for maine and the brand. Understanding scenes, their continuity, creation direction, and colours connected the surface has been wonderful,” she said successful an exclusive enactment with indianexpress.com.
The designs for the stars
The song’s conception revolves astir a imagination series featuring the pb brace acceptable successful a elemental colony backdrop. “The characters ideate their glamorous avatars, truthful Janhvi‘s outfits were re-envisioned arsenic dazzling, princess-like versions of mundane colony wear. To complement the dense beats and bold choreography, her look was enhanced with a sari-inspired asymmetric skirt, accentuating her hep enactment and allowing fluid limb movement. We added cowls and drapery to make a sensual, goddess-like aesthetic, reimagining her arsenic a glam princess with a mermaid-like silhouette successful a coastal village,” explained Bajaj, 38.
On the different hand, Jr NTR sports dhoti pants with layered cowls, paired with embellished belts for added depth. “The fabrics—Modal satin, Mashru silk, integrated cotton, and jute—create a affluent yet breathable aesthetic. Sea elements similar pearls, shells, aquamarine beads, and metallic ornamentation adhd coastal charm, portion Ajrakh prints with thenar leafage patterns and floral motifs bespeak the director’s vision,” said Bajaj.
The designing process
The plan process, starting with the concept, acceptable design, and colour choices, progressed done sketches, sourcing, colour approvals, and embroidery fittings—all wrong a choky deadline. Bajaj said, “It was challenging with aggregate support levels, but we enjoyed the journey, particularly for Janhvi and Jr NTR.”
Known for her innovative enactment with Ajrakh, Bajaj besides said, “We reimagine Ajrakh successful modern silhouettes portion preserving its authenticity. Our statement proudly supports resist-printers and their clusters, helping bring their trade to a modern audience.”
Talking astir moving with Kapoor, Bajaj said, “Janhvi Kapoor is blessed with a large body. It’s a designer’s imagination to design for her. Her benignant squad guided america to silhouettes that suited her frame. She has made maine autumn successful emotion with Ajrakh similar ne'er before.”
Janhvi Kapoor with Jr NTR successful the Daavudi opus (Source: PR Handout)
New work
Bajaj precocious introduced her first-ever Ajrakh menswear collection, featuring festive kurtas, bandi jackets, and sherwanis. “My squad and I are blessed to instrumentality tiny steps this festive play to enactment the trade of Ajrakh and present it to the satellite similar ne'er before. I’m looking guardant to galore much online and offline representations for the marque wherever we marque this trade a manner statement,” said Bajaj.
According to Bajaj, costumes person go much refined, much detailed, and much modern successful today’s times. “It is not gimmicky anymore. Colours are mature, embroideries are affluent arsenic everything shows connected the screen, from look wrinkles to a axenic zari! I americium blessed to spot practicality creeping into costume-making and glamorous re-interpretations. Importance is besides fixed to inheritance artists to compliment the main cast, who were initially ignored,” said Bajaj.
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