‘Cutest’ homeware brand with Primark level bargains launches brand new spin-off store

If you’re 1 of the 172,304 radical that usage London’s Paddington Station each day, you’re successful for a treat.

Miniso, the kitsch homeware store quietly taking implicit the UK precocious street, is launching it’s archetypal ever question store: Miniso-Go.

The Chinese-based store is gaining a cult pursuing acknowledgment to its offering of manner products, including collab ranges with brands specified arsenic Sanrio, Barbie, Minions, Pokémon, and Disney.

And, its giving Primark a tally for its money, with prices starting astatine conscionable £1 for items specified arsenic a lemon-patterned ligament retention baskets and dustproof containers.

There’s besides its fashionable ‘blind box,’ which gives shoppers the accidental to acquisition a goody container with a clump of enigma offerings, including the Shrek (£13.99), Sanrio characters (£11), and My Melody Afternoon Tea collections (£19).

There’s already a flagship store connected London’s Oxford Street, and a determination successful Westfield West City, arsenic good arsenic caller openings successful caller openings in Kent’s Bluewater, Manchester, and Newcastle.

But this caller Miniso-Go store volition beryllium the ninth from the marque successful London, and the archetypal of its kind.

The caller 400 quadrate ft store volition banal the aforesaid signature products arsenic its larger counterparts, arsenic good arsenic items specifically targeted for travellers, specified arsenic cervix pillows and question mugs.

And TikTok fans volition beryllium pleased to cognize shoppers volition inactive find their viral ‘blind boxes,’ which gives shoppers the accidental to acquisition a goody container with a clump of enigma offerings, including the Shrek (£13.99), Sanrio characters (£11), and My Melody Afternoon Tea collections (£19).

Miniso UK main operating serviceman Saad Usman said: ‘The Paddington store represents a important milestone for america arsenic it’s our first-ever Minsio-Go store, and we couldn’t beryllium much thrilled.

‘We’re looking guardant to welcoming our customers… and we’re excited to bring a interaction of Miniso joy to this bustling London hub. Whether you’re gearing up for your adjacent travel oregon conscionable popping successful for a spot of retail therapy, we can’t hold to stock this unsocial buying acquisition with you.’

Fans of the marque are definite to beryllium excited by the caller offering – there’s countless videos and reviews online fawning implicit the bright-pink shop.

‘This store is virtually the cutest happening I’ve ever been in,’ @freyaheath told her TikTok fans of her sojourn to the brand’s Trafford Centre determination successful Manchester.

‘The small keyrings that they had – I wanted to bargain them all. They besides had these small figures you could get, and they did Toy Story, [Lilo and] Stitch, Disney Princess, Care Bears…they were conscionable excessively cute.’

Elsewhere, @gothiquegirly filmed herself taking her spouse to a Miniso store, joking: ‘me taking him to the pinkest, cutest, girliest store successful the mall,’ portion @rinawyd said: ‘buying everything my woman touches from Miniso.’

The caller Miniso-Go store opens Thursday October 3 located by the TFL entranceway of London Paddington Station.

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