Davos 2025: UAE companies excel in Brand Finance’s Global 500 2025

 Apple is erstwhile again the world’s astir invaluable brand. Brand Finance, the world’s starring marque valuation consultancy, values Apple’s marque astatine $574.5 cardinal for 2025, keeping it up of its closest rival, Microsoft, valued astatine $461 billion. Except for 2023, erstwhile Apple concisely trailed Amazon by a borderline of conscionable 1%, it has held the apical spot arsenic the world’s astir invaluable marque since 2021.

According to Brand Finance’s Global 500 2025 research, 3 retired of the 5 astir invaluable brands successful the satellite are exertion brands:

1. Apple: marque worth of USD574.5 billion, up 11% from 2024
2. Microsoft: marque worth of USD461.1 billion, up 35%
3. Google: marque worth of USD413.0 billion, up 24%
4. Amazon: marque worth of USD356.4 billion, up 15%
5. Walmart: marque worth of USD137.2 billion, up 42%

This announcement came during a league hosted by the UAE Pavilion arsenic portion of its docket of events held successful conjunction with the Annual Meeting 2025 of The World Economic Forum successful Davos, Switzerland, from January 20 to 24.

According to the research, the United Arab Emirates continues to asseverate its planetary enactment done the outstanding show of its companies successful the Global 500 2025 research, an yearly study highlighting the world's astir invaluable and strongest brands.

e& achieved exceptional caller maturation successful its marque value, earning the rubric of the "fastest-growing marque successful the world." This ranking reflects a important eightfold summation successful the Group’s marque worth compared to past year, with its marque portfolio and concern worth exceeding $20 cardinal successful 2025. Additionally, e& secured a presumption among the apical 10 astir invaluable telecommunications brands globally.

ADNOC maintained its presumption arsenic the astir invaluable marque successful the UAE for the seventh consecutive year. Remarkably, ADNOC's marque worth accrued by 25% compared to the erstwhile year, reaching $18.9 cardinal successful 2025. This represents a maturation of implicit 300% since 2017, making it the 2nd astir invaluable marque successful the Middle East.

Emirates maintained its determination and planetary enactment successful marque worth wrong the planetary aviation assemblage for 2025. The marque worth of the UAE bearer accrued by 26.5%, reaching $8.365 billion.

Brand Finance besides analysed what brands person grown the astir since 2020. While exertion is intelligibly a high-growth assemblage implicit the longer term, the extent of Brand Finance information and probe provides a revealing and nuanced view. The investigation includes TikTok – though Brand Finance began valuing the marque successful 2022, its 79% maturation successful 4 years puts it successful the aforesaid league arsenic the different high-growth brands.

1. TikTok/Douyin: marque worth of USD105.8 billion, up from USD59.0 cardinal (in 2022)
2. DraftKings: marque worth of USD5.1 billion, up from USD18 cardinal successful 2020
3. Fanduel: marque worth of USD7.0 billion, up from USD56 cardinal successful 2020
4. NVIDIA: marque worth of USD87.9 billion, up from USD4.7 cardinal successful 2020
5. AMD: marque worth of USD11.0 billion, up from USD1.4 cardinal successful 2020
6. Pinduoduo: marque worth of USD13.0 billion, up from USD2.5 cardinal successful 2020
7. BYD: marque worth of USD14.0 billion, up from USD3.1 cardinal successful 2020
8. Apple: marque worth of USD574.5 billion, up from USD140.5 cardinal successful 2020
9. TSMC: marque worth of USD34.2 billion, up from US8.6 cardinal successful 2020
10. Microsoft: marque worth of USD461.1 billion, up from USD117.1 cardinal successful 2020
11. Lilly: marque worth of USD8.0 billion, up from USD2.1 cardinal successful 2020

American gambling brands DraftKings and Fanduel are cashing successful arsenic US legislators and courts legalise online gambling and overturn aged laws preventing betting. Semiconductor brands NVIDIA, AMD, and TSMC beforehand caller technologies, portion tech giants Apple and Microsoft pb from the front, continuing to innovate from their ascendant positions successful an evolving and increasing market. E-Commerce marque Pinduoduo is pursuing successful Apple and Microsoft’s footsteps, investing successful an ecosystem that merges societal networking with online shopping. Electric conveyance shaper BYD and pharmaceutical marque Lilly are gathering the modern demands of evolving consumers.
David Haigh, Chairman and CEO of Brand Finance, commented:

“Our investigation of what brands person grown the astir since 2020 reveals that exertion companies bash not person a monopoly connected sustained marque growth. This longer-term presumption besides reinforces different important planetary trend: however Chinese brands similar TikTok, Pinduoduo, and BYD are starring the complaint by creating value, and challenging established marque leaders. As China continues to refine its brand-building strategies and absorption connected quality, we expect to spot much Chinese companies participate the planetary marketplace successful 2025.”

Although these brands grew successful antithetic ways, mostly speaking, their paths implicit the past 5 years person been integrated and linear. None of the 10 brands with the biggest worth maturation beryllium to the assemblage that has added the astir worth since 2020: Media, up 125%, encapsulating the translation of media brands from quality root to indispensable tools utilized regular astir the world.

Google, the world’s 3rd astir invaluable brand, saw its marque worth summation by 24% to USD413 billion. Ongoing investments successful AI person enhanced Google’s estimation for innovation portion strengthening its user entreaty and trust.

Amazon, with a 15% summation successful marque worth to USD356.4 billion, continues to integrate AI crossed its operations, from personalised recommendations to precocious logistics. These efforts person solidified its estimation arsenic a customer-focused brand, driving sustained growth.

For the 2nd consecutive year, WeChat is the world’s strongest brand, with a Brand Strength Index (BSI) people of 95.2 retired of 100 and an AAA+ marque spot rating. WeChat’s broad ecosystem and seamless integration capableness proceed to propel the Chinese marque arsenic a planetary leader.

e& is the fastest increasing marque worth successful the satellite this year, posting an eight-fold summation successful marque worth to $15.3 billion. This is the last signifier of a 3-year radical rebrand, staged to modulation marque equity from Etisalat to e& arsenic a level for planetary growth. The similar for similar marque worth maturation is 13% versus the combined worth of the brands successful 2024. Nvidia has the highest integrated maturation - 98% - and is the 2nd fastest increasing marque worth for 2025.

Global economical maturation is expected to stay stagnant astatine 2.8% successful 2025, mirroring 2024 and falling abbreviated of the 3.2% pre-pandemic average, according to United Nations forecasts. In contrast, the world’s 500 astir invaluable brands are thriving, with their full worth rising 10% year-on-year, from USD8.6 trillion successful 2024 to astir USD9.5 trillion successful 2025, according to Brand Finance data.

Apple leads the mode among 193 American brands featured successful the ranking, collectively contributing implicit fractional of the total. China and Germany travel arsenic the 2nd and 3rd astir invaluable countries, with 69 and 27 brands respectively, accounting for 15% and 6% of the full marque value. Across sectors, banking leads with 79 brands contributing 13%, followed by retail with 45 brands astatine 11%. Media ranks third, with 23 brands representing 10%.
Brand Finance is launching the Global 500 astatine Davos connected the 21st of January 2025 successful concern with Infosys, the fastest increasing IT Services marque implicit the past 5 years.

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