‘Demure’ named Word of the Year 2024 by Dictionary.com

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Demure became the astir utilized connection of the year, arsenic per Dictionary.com (Image source: @joolieannie/Instagram)

“So demure, truthful mindful!” The operation broke the Internet this twelvemonth aft TikToker Jools Lebron—who identifies arsenic a transwoman—posted a sarcastic video connected “how women should look successful the workplace.” Now, the fashionable online dictionary level Dictionary.com has officially announced
“demure” is its 2024 Word of the Year.

According to the platform, “demure” saw a 1200 per cent summation successful usage successful integer media, and the hunt for the enactment surged 200 times connected Dictionary.com, which defines the connection arsenic “characterised by shyness and modesty, reserved.”

“The Word of the Year isn’t conscionable astir fashionable usage; it reveals the stories we archer astir ourselves and however we’ve changed implicit the years. And for these reasons, Dictionary.com’s 2024 Word of the Year is ‘demure,'” the announcement stated, arsenic reported by ABC News.

“Demure” acceptable societal media abuzz connected TikTok successful August and turned into a mantra. In a video, TikToker Lebron said, “You spot however I bash my constitution for work? Very demure. Very mindful. I don’t travel to enactment with a green-cut crease. I don’t look similar a clown erstwhile I spell to work. I don’t bash excessively much. I’m precise mindful portion I’m astatine work. You spot however I look precise presentable? The mode I came to the interrogation is the mode I spell to the job.”

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The operation took off, prompting the White House, National Aeronautics and Space Administration (NASA), and large brands to usage it for promotional purposes. “Cancelling the pupil indebtedness of astir 5 cardinal Americans done assorted actions. Very mindful. Very demure,” the authoritative grip of the White House wrote with a representation of the US President Joe Biden.

Along with “demure”, Dictionary.com besides announced their Word of the Year shortlist, which included Brainrot, Brat, Extreme Weather, Midwest Nice, and Weird.

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