Disney unveils brand new cheaper pricing after fan backlash - but visitors are still not impressed

Disney is cutting  prices for taxable parkland packages aft facing backlash for 'insensitive' comments from bosses successful August. 

In August, concern brag Hugh Johnston blamed blasted mediocre Americans for Disney's profits falling. He said they had chopped backmost connected visits owed to a deficiency of money. 

The new discount initiative - 'Stay, Play and Save Up to $200 Per Night' - is aimed astatine encouraging lower-income families to instrumentality to Disney World successful Florida for their vacations.

The promotion offers up to $200 per nighttime connected edifice and parkland tickets erstwhile booked connected oregon aft October 2. 

But fans person 2 main complaints -  prices are inactive '35 per cent excessively expensive', and astir of the chopped terms deals are sold retired anyway.

To unlock the connection guests indispensable beryllium staying for a minimum of 3 nights alongside a two-day taxable parkland summons package.

The discount volition beryllium disposable for astir stays betwixt February 26 and June 30, 2025.

In addition, a room-only connection has been announced for aboriginal 2025. 

This is for those who only want to publication a edifice but not sojourn the taxable parkland - possibly due to the fact that they person tickets already oregon conscionable privation to soak up the atmosphere.

This room-only deal includes 20 percent disconnected from January 1 to February 20, and 25 percent of from February 23 to April 30.

Popular hotels similar Disney's Animal Kingdom Lodge and Disney's Polynesian Village Resort volition besides connection 15 percent disconnected for stays astir nights from February 23 to April 30, 2025.

Some fans were not blessed with the promotion, complaining that prices were inactive sky-high and galore rooms appeared to already beryllium booked. 

'Most of the Value Resorts were already booked successful the archetypal thee weeks of May 2025. 

'Either country availability nether this promo was precise restricted, oregon that galore radical already took vantage of the offer,' 1 consumer commented connected the Disney Tourist Blog. 

'While nice, it is inactive astir 35 percent higher than the rates should really beryllium astatine this constituent successful the satellite economy,' different added.

Disney's All-Star Resorts and Pop Century Resort is besides offering 10 percent disconnected stays successful the aforesaid period. 

Disney is besides extending its peculiar offers to Florida residents and Annual Passholders.

The discounts look to beryllium thing of an olive subdivision to lower-income families who person felt near down by escalating costs astatine Disney's parks. 

'The economical scenery has changed, and families are feeling the pinch,' taxable parkland expert Sarah Jenkins told Inside The Magic blog.

'This determination reflects Disney's knowing that they request to beryllium much inclusive and accessible, particularly for lower-income guests who whitethorn person felt overlooked.' 

It is the latest successful a drawstring of measures Disney has been forced to bring successful pursuing disapproval of its prices.

In May, Disney World began to connection cheaper prices for a one-day parkland hopper ticket, which had reached a precocious of $254. 

Customers complained that the parks person gone from 'the happiest spot connected earth' to a root of mounting costs and lawsuit work frustrations. 

'I deliberation Disney has mislaid our household for good,' Lindsey Robertson, a parent of 2 successful Dallas, told Bloomberg.

'We've had back-to-back antagonistic experiences with staff, the stand-by lines are retired of control, and the outgo has go insurmountable.'

The outgo of a high-end travel to the Florida parks has present soared to astir $40,000 for a household of four, the outlet reported.

Meanwhile, the fig of 4 oregon 5 prima reviews connected Yelp fell from astir 52 percent successful 2019 to 33 percent successful 2022.

In 2023, much than 40 percent of reviewers gave the taxable parks conscionable 1 oregon 2 stars.