Dubai Holding Asset Management rebrands its residential portfolio as ‘Dubai Residential’

Dubai Holding Asset Management (DHAM) announced contiguous that its residential leasing portfolio, formerly known arsenic Dubai Asset Management, has been rebranded arsenic Dubai Residential. This rebranding follows the integration of Nakheel and Meydan into Dubai Holding, resulting successful the important enlargement of Dubai Residential’s portfolio.

The caller individuality marks a cardinal milestone successful the company’s travel of shaping the city’s residential leasing landscape, spanning implicit 2 decades. The determination reaffirms the group’s committedness to enhancing the prime of beingness for Dubai’s residents and supporting the emirate’s continued development.

Unified nether the Dubai Residential brand, the portfolio spans 40,000 homes, serving implicit 150,000 residents. From premium waterfront destinations to family-friendly neighbourhoods, the rebranding reinforces the company’s dedication to gathering future-focused, connected communities, with strategical maturation planned for the future.

“Dubai's accelerated economical maturation and municipality improvement are grounds of our leadership’s exemplary vision, whose imaginable is recognised by residents, tourists, and visitors alike. As a concern agelong committed to nurturing Dubai’s precocious prime of life, we basal astatine a important crossroads arsenic the metropolis evolves to conscionable the needs of its increasing colonisation and signifier a sustainable, dynamic future,” said Malek Al Malek, Group CEO of Dubai Holding Asset Management.

“The strategical rebranding of our residential leasing portfolio marks a important section successful our group’s bequest arsenic a creator of diversified, connected communities and captures the important opportunities emerging successful Dubai’s spot market. This caller individuality reinforces our enactment successful a competitory leasing landscape, solidifying our presumption arsenic 1 of Dubai’s largest residential leasing portfolios. The determination reinforces the immense scope of our portfolio, enhancing the pivotal relation we person played – and volition proceed to play – successful raising Dubai’s presumption arsenic a sought-after destination.”

Established successful the aboriginal 2000s, the radical has continually evolved done strategical expansions, transitioning into Dubai Asset Management. A important milestone was reached successful 2020 with the integration of Meraas nether Dubai Holding, importantly broadening the residential vertical’s power and marketplace presence. The portfolio enlargement accelerated further successful 2024 with the inclusion of Nakheel and Meydan, solidifying the recently branded Dubai Residential arsenic 1 of the largest residential leasing portfolios successful Dubai, with an extended geographic footprint and a divers scope of communities.

Dubai Residential’s broad portfolio present includes City Walk Residences, Bluewaters Residences, Remraam, Shorooq, Ghoroob, Badrah, Manazel Al Khor, Ghoroob Square, Meydan Residence 1, Layan, Bayti Villas, Nad Al Sheba Villas, Dubai Wharf, Meydan Heights, The Gardens, Garden View Villas, Garden View Apartments, Al Khail Gate, and International City.

This landmark section successful the group’s travel aligns with Dubai’s beardown residential existent property performance, which continues to spot precocious request heading into 2025. Industry reports underscore the beardown show of the emirate’s residential market, with Savills reporting that Dubai remains a planetary person successful premier rental marketplace growth, driven by pro-business policies, accessible visa programmes, and geopolitical stability. In Q1 2024 alone, the city’s colonisation grew by implicit 25,700.

For Dubai Residential, this request presents invaluable maturation opportunities crossed its divers leasing portfolio, catering to premium home-seekers, families, professionals, and corporates. Residents bask entree to unsocial benefits, specified arsenic state-of-the-art integer services, including declaration renewals, maintenance, and payments via a dedicated nonmigratory app. Community-based retail centres, sporting amenities, and events enrich the surviving experience, arsenic bash value-added benefits specified arsenic exclusive discounts and offers from starring streaming brands, work providers, retail hubs, and partners.

The rebranding involves a revision of the brand’s ocular identity, ensuring each assets unite nether a distinctive marque umbrella. Reflecting the group’s committedness to innovation, the determination aims to emphasise its marketplace dominance and enactment up its bequest arsenic 1 of the cardinal players successful Dubai’s competitory residential leasing sector.

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