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Social media influencer and entrepreneur Gaurav Taneja aka Flying Beast precocious made an quality connected Shark Tank India 4 with his fittingness marque Beast Life. (Credit: Facebook/@FlyingBeast320)
“You cannot allot a acceptable clip successful start-ups; you person to beryllium disposable each the time,” laminitis and CEO of Shaadi.com and People Group Anupam Mittal told societal media influencer and entrepreneur Gaurav Taneja — popularly known arsenic Flying Beast — portion choosing not to put successful the latter’s fittingness marque Beast Life connected Shark Tank India Season 4. During the episode, Taneja valued his institution astatine Rs 100 crore and sought Rs 1 crore for a 1 per cent equity stake. However, nary of the sharks were convinced by his transportation owed to concerns implicit his deficiency of full-time committedness to the business, particularly fixed that it was inactive successful its infancy stage, wrong its archetypal twelvemonth of operations. The judges besides recovered the equity organisation problematic arsenic Raj Vikram, a cardinal partner, holds lone an 11 per cent stake, portion Taneja and Varun Alagh, some engaged successful different ventures, power 40 per cent and 30 per cent, respectively.
Following the episode, Taneja reflected connected his experience, portion besides highlighting the value of breaking accepted norms and redefining entrepreneurship. Recalling being asked by the sharks if helium would proceed with his YouTube transmission adjacent aft the occurrence of Beast Life, Taneja shared that helium replied with a “yes” without hesitation. “Aap ka absorption nahi hoga, aap waha se paisa bana loge (You volition not person immoderate focus, you volition marque wealth from there),” helium quoted them arsenic saying. While helium didn’t sanction Anupam Mittal, the remark was made by Shaadi.com founder.
“But to me, that felt similar a risky determination — 1 that could wounded much than help. With implicit 8 years of integer selling experience, I recognize the powerfulness of integrated scope and assemblage trust. We’re already EBIDTA positive, and due to the fact that of the organisation we’ve built, we prevention astir 90% of our full expenditure connected marketing. That’s a immense advantage,” Taneja shared.
He further compared Beast Life and Shaadi.com’s societal media presence, noting that portion Shaadi.com amassed 125K Instagram followers since April 2015, Beast Life, wrong conscionable 8 months, has surpassed 127K and continues to grow. “Shaadi.com mightiness person spent millions to make this distribution. The rules of entrepreneurship are evolving. Maybe it’s clip to research and interruption accepted moulds,” helium mentioned.
Taneja besides shared an insightful reflection by Snapdeal co-founder Kunal Bahl, which seemingly did not marque it to the last chopped of the episode: “Har cheez ka signifier hota hai. Sab america acceptable signifier mein comfy hote hai. But kabhi kabhi clip hota hai america signifier se nikalne ka (Everything has a pattern. Everyone is comfy successful that acceptable pattern. But sometimes it is clip to interruption retired of that pattern).”
Mentioning that helium is inactive caller to the entrepreneurial journey, Taneja acknowledged that bold moves mightiness pb to failures, but they besides pave the mode for invaluable learning experiences. He concluded by asking, “What are your thoughts connected breaking patterns and redefining entrepreneurship?”
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